Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000775
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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. . for this was the time of Temptation and this was the day of Sin” ER READ BY OVER 25 MILLION! DIRECTED BY Written for the screen by VICTOR SAVILLE ] FSSFR SAMUELS presented by Associate Producer WARNER BROS © 0 £> Q It's a full-scale lights-up Hollywood premiere to be covered by TV and radio, newsreels and the press, with Art Linkletter as master of ceremonies and a giant star and celebrity turnout including VIRGINIA MAYO JACK PALANCE TAB HUNGER PAULA RAYMOND ANN ROBINSON LUCY MARLOW GONZALES GONZALES MARIAN CARR LORI NELSON and Producer-Director VICTOR SAVILLE tremendous build-up for the picture— not only help for a fine cause— but a genuine public relations accomplishment for the entire motion picture industry! EGIN CHRISTMAS!