Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000781
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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RKO RADIO'S regional sales meetings continued, this week, with one in New York, right. At the dais are Nat Levy, East-South; Edward L. Walton, assistant to president James R. Grainger; Walter Branson, worldwide sales; Herbert Greenblatt, domestic sales; Sidney Kramer, short subjects sales; Harry Gittleson, executive; Frank Dervin, Mr. Walton's aide. AND IN HOLLYWOOD, at the left, Edmund Grainger signs with rhe company to produce big budget pictures. Watching are C. J. Tevlin, studio vice-president, and, center, James R. Grainger, president. ERIC A. JOHNSTON, MPAA president, tells about his one month survey of the Far East. See page 23. by the Herald STEPHEN BOSUSTOW, UPA (cartoons) president, holds the trophy given him by the Beverly Hills chapter, City of Hope National Medical Center, because he donated cartoons to a benefit festival. Chapter members are Charles Edelman, Lee Kaufman (president), and Harry Holdsberg. THE PIANO PLAYER is Frank Sinatra, and the singer, Doris Day; and the scene is from Warner Brothers' "Young at Heart", a review of which may be found in this week's Product Digest. Two other performers of note in this film are Ethel Barrymore and Gig Young. PLANNING the "Romeo and Juliet" New York opening: Robert S. Benjamin, UA board chairman; Eddie Dowling, right, March of Dimes Theatre Committee chairman; and Magda Gabor, committee member.