Motion Picture Herald (1954)

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THAT'S A STARRY LINEUP at the left, one of the scenes from 20th-Fox's $4,000,000 plus tribute to show business, "There's No Business Like Show Business". The performers are Johnny Ray, Mitzi Gaynor, Dan Dailey, Ethel Merman, Donald O'Connor, and Marilyn Monroe. The picture opened at the Roxy Theatre, New York, Thursday evening, benefiting the Actors Funds of America, and with appropriate, and myriad, festivities, proclamations, end ceremonies. CINEMASCOPE has been in Great Britain one year. Last week, luncheon to 20th-Fox president Spyros Skouras, at the Savoy, London, was one method of celebration. In the picture at the right, Mr. Skouras greets Cecil Bernstein, of Granada Theatres; Albert Cornfield, European managing director; and J. F. Pattinson, Great Britain sales director. GENERAL MATTHEW RIDGEWAY, right, accepts "Parent's Magazine's" Medal for "This Is Your Army". With him, Phil Willcox and publisher George Hecht, of the magazine, and Movietone News' John J. Gordon. SOL C. SIEGEL, producer of 20th-Fox's "There's No Business Like Show Business" came to New York for its opening this week, and declared independent producers are providing not only the originality studios lack; but when apart from the studios, the product the industry now needs. He finds as a producer an awareness by top talent of the necessity for good production, good scripts, and for participation on a profit sharing basis. He declared recent successes prove "there is no insurance policy; but if you hit, the money is there, the rewards are there". by the Herald