Motion Picture Herald (Apr-Jun 1955)

WILLIAM HOWARD and HARRY MANDEL. QUIGLEY A WARDS (Continued from page 12) tight, is what we mean by the term showmanship.” Mr. Rosen pointed out the opportunities to expand audiences and business in the numbers of people who do not see every picture they want to see, people who, perhaps, were not exposed to the right kind of showmanship. In addition, there are the many intangibles in the appeal of individual pictures, he reminded, which can be used, if discovered and exploited, to attract groups of patrons which otherwise would not attend the theatre. Good housekeeping in the theatre. Air. Rosen reminded, also is an important factor in operation and showmanship. “One of the assets of our industry is the fact that two generations of showmen have developed a vast body of fundamental selling ideas and if a showman makes use of what is already written in the book, he is bound to establish a fine record of achievement,” Air. Rosen said. Cites Round Table for Its ‘‘Considerable Service” “It is because the Alanagers’ Round Table, by consistently publishing what showmen do, makes this information available to all the energetic, devoted showmen in the industry, that it performs a considerable service to the box office efforts of the men and women selling motion picture merchandise. “The national recognition given by the Quigley Award both quarterly and annually, is a decided stimulus to the more ambitious showman and the inspiration of these incentives is not only a morale factor but also is of box office value to the industry. “A faithful reader of the selling slants in the trade press can receive crlucation, information and inspiration, which can make him one of the top showmen in the land, if at the same time he is willing to work hard enough to achieve the outstanding success which makes the Alanagers Round Table possible. “It is because of these facts that I consifler the Quigley Awards one of the essential institutions of the industry — a veritabl,-. THE COMMITTEE OF JUDGES Folloii'ing, alphabetically listed, are the film industry executives who served as judges at the 21st annual Quigley Awards judging, held in New York this week. PAUL ACKERMAN, director of advertising, publicity and sales promotion, Paramount International. R. W. ALTSCHULER, worldwide director of sales. Republic Pictures. LEON J. BAMBERGER, sales promotion manager, RKO Radio Pictures. EMIL BERNSTECKER, district manager, Wilby-Kincey Theatres. DAVID BLUM, publicity director, Loew's International Corporation. MORT BLUMENSTOCK, vicepresident, advertising and publicity, Warner Bros. Pictures. SIDNEY BLUMENSTOCK, advertising manager, Paramount Pictures. WALTER BRANSON, worldwide sales manager, RKO Radio Pictures. LIGE BRIEN, director of promotion and special events. United Artists Corporation. RODNEY BUSH, exploitation manager, Twentieth CenturyFox Films. CHARLES COHEN, assistant advertising manager, 20th Century-Fox Films. SAMUEL COHEN, foreign publicity manager. United Artists Corporation. HAROLD L. DANSON, director of advertising and publicity, National Screen Service. MARTIN S. DAVIS, eastern director of advertising and publicity, Samuel Goldwyn Productions. NED E. DEPINET OSCAR A. DOOB, Loew's Incorporated. RUSSELL V. DOWNING, president, Radio City Music Ffall. STEVE EDWARDS, director of advertising and publicity, Re□ ubllc Pictures. ERNEST EMERLING, advertising-publicity director, Loew’s Theatres. EDWARD L. FABIAN, vicepresident, Fabian Theatres. LYNN FARNOL, Lynn Farnol Associates. WILLIAM J. GERMAN, president William German, Inc. LARRY GOLOB, eastern publicity director, Warner Bros. Pictures. MONROE W. GREENTHAL, president, Monroe Greenthal Company. BEN H. GRIMM, eastern advertising manager, RKO Radio Pictures. CHARLES R. HACKER, manager of operations, Radio City Music Hall. WILLIAM W. HOWARD, operations head, RKO Theatres. G. R. KEYSER, publicity-advertising director, Warner Bros. Pictures International Corp. PAUL N. LAZARUS, vice-president, advertising and publicity, Columbia Pictures. LAWRENCE H. LIPSKIN, assistant to the president, Columbia Pictures International. DAVID A. LIPTON, vice-president, advertising and publicity, Universal Pictures. JEFF LIVINGSTON, eastern advertising manager, Universal Pictures. IRVING H. LUDWIG, sales executive, Buena Vista Film Distribution Company. CHARLES E. McCARTHY, information director, Council of Motion Picture Organizations. HARRY MANDEL, national director of advertising and publicity, RKO Theatres Corp. JAMES R. NAIRN, director of publicity and public relations. Famous Players Canadian Corp. RUTGERS NEILSON, director foreign advertising and publicity, RKO Radio Pictures. JOHN J. O'CONNOR, vicepresident, Universal Pictures Company. E. K. O SHEA, vice-president. Paramount Film Distributing Corp. HUGH OWEN, vice-president, Paramount Film Distributing Corp. JEROME PICKMAN, vicepresident, advertising and publicity, Paramount Film Distributing Corp. ARTHUR PINCUS, assistant publicity director, Loew's International Corp. CHARLES M. REAGAN, general manager of sales and distribution, Loew's, Incorporated. SID RECHETNIK, Warner Brothers Pictures. BURTON E. ROBBINS, vicepresident, general sales manager, National Screen Service. ARTHUR M. ROSEN, Stanley Warner Corp. SAMUEL ROSEN, executive vice-president, Stanley Warner Corp. SIDNEY SCHAEFER, director, media and printed advertising, Columbia Pictures. CHARLES SCHLAIFER, Charles Schlaifer & Company, New York. S. F. SEADLER, advertising manager, Loew's, Incorporated. GRADWELL SEARS GERALD SHEA, president. Shea Enterprises. HERB STEINBERG, national exploitation manager. Paramount Film Distributing Corp. AL STERN, publicity manager, RKO Radio Pictures. ALFRED H. TAMARIN, assistant national director advertising, publicity, exploitation. United Artists Corp. MEAD WALWORTH, sales promotion manager, Westrex Corp. university of showmanship ; an institution which will play an important role as long as there is a motion picture business.” Martin Quigley presided at the luncheon and welcomed Mort Hlumenstock, Warner Bros, vice-president, and David Lipton, Universal vice-president, who were in New York from the Coast, and Emil Bernstecker of Georgia, and Janies Nairn of Famous (Continued on page -19) e» O 16 MOTION PICTURE HERALD, MAY 7, 1955