Motion Picture Herald (Apr-Jun 1955)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1955
Author:
Quigley Publishing Co.
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1955)
Leaf #:
000329
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

by Carl H. Mas • • • SHOWMANSHIP... ODEON theatres’ 26week navy-style Better Management Contest is awarding a healthy percentage of prizes to better refreshment merchandising and sales, according to Jim Hardiman, director of the operation. The manager’s weekly contest report is broken down into Candy Sales, Popcorn Sales, Ice Cream Sales and Drink Sales, with points given to each category. Jim’s announcement broadside includes a picture of a nautical cutie with the caption, “Leading W ren (Candy Sales Type). At the service of all who use the fleet canteen. She’s a model of amiable salesmanship and persuasive courtesy.” Latest dispatch from headquarters has Willard Fawcett of the McCarthy in Belleville, way in the lead, with Bill Britt of the Roxy in Newmarket, and A1 Miner of the Cremazie, Montreal, very much in the running. • Just to show how jar you can parlay refreshment sales. Airs. Rosella Newman of Loew’s, Evansville, and a top winner in The HERALD’s refreshment merchandising contest, sends us a clipping from the Evansville Sunday Courier and Press. It carries a one-column cut of Mrs. Newman and almost a full column story about her winning and her other activities. • UNVEILING . . . “Pete” Malloy, formerly with Lyon Industries, and now sales manager for Mills Industries, writes to tell us of the Shown at the opening of Mills Industries' new headquarters are Thomas Riggs, president of Mills and the F. L. Jacobs Company; Mr. Seddon, Mills' distributor; and Mr. Leadaman, Mills' representative. latter’s open house celebrating their big new quarters in Chicago. On prominent display, naturally, was the company’s new {Continued on Page 62) popsit plus gives you all these advantages Compare these advantages POPSIT PLUS BRAND "A" BRAND "B" Pure Peanut Oil (most easily digestible vegetable oil) Butterlike Flavor Requires No Melting Flash Point Over 650° Always Ready-to>Pour ]/> Fries Potatoes, Chicken, Shrimp Fewer Than 5 "Duds" Per Pound of Corn Popped (average) THE SCORE 7 3 3 / Popsit Plus is the biggest selling popping oil in the entertainment industry — preferred by more theatres, carnivals and outdoor operators because it does the biggest job! The distinctive butterlike flavor sells and resells your popcorn for you. Popsit Plus is the safest of all oils to use, easiest to measure and store — versatile, too, for every frying requirement. If you haven't used Popsit Plus, you're missing a "sure thing". Arrange for a free trial . . contact your local distributor today! BETTER REFRESHMENT MERCHANDISING 57