Motion Picture Herald (Apr-Jun 1955)

Page scan 000549 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1955
Author:
Quigley Publishing Co.
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1955)
Leaf #:
000549
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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TOP TALENT, TOP MATERIAL Last November, Jack L. Warner, executive producer, said that his company’s policy was to bring to the Warner studios the best writing, directing, producing and acting talent that could be obtained anywhere. As proof of this, Warners has been buying top Broadway stage hits and bestselling books, recruiting important television personalities and shows and employing top directorial talent. The studio has purchased from the stage, among others, the musical hit, “The Pajama Game,” now in its second year on Broadway, and Maxwell Anderson’s “The Bad Seed.” Adaptations of novels scheduled for filming are James M. Cain’s “Serenade”; Ernest Hemingway’s Pulitzer Prize winning “The Old Man and the Sea,” to be produced by Leland Hayward and to star Spencer Tracy; “The Spirit of St. Louis,” Charles A. Lindbergh’s Pulitzer Prize winner, starring James Stewart and directed by Billy Wilder; “The Searchers,” to star John Wayne with direction by John Ford; “The Violent Land” by Wayne D. Overholser, and “Prince Bart,” by Jay Richard Kennedy. Following the box office success of last year’s “Dragnet,” other television shows and performers were lined up, including “Our Miss Brooks,” starring Eve Arden; Liberace, who will star in “Sincerely Yours;” “The Lone Ranger” in his first feature length film, and Ed Sullivan, who will star in “The Ed Sullivan Story.” Jack Webb plays the trumpet for Peggy Lee in "Pete Kelly’s Blues." Skeleteniiing a prehistoric animal for "Animal World." Planning the Lindbergh story, "The Spirit of St. Louis." Jack Warner signs Liberace for "Sincerely Yours." The famed Lone Ranger will bring his faithful radio and TV audience to the theatres. MOTION PICTURE HERALD. JUNE 4. 1955 21