Motion Picture Herald (Apr-Jun 1955)

There's big potential in the little patron — and it's child's play for you to cash in! fihut people the ykeatte AHU OF BUSINESSES SERVING THEM • Abram Samuels, president of the Automatic Devices Company, Allentown, Pa., manufacturer of curtain controls and equipment, has been presented with the Benjamin Rush Award for “humanitarian service” by the Lehigh County Medical Society. The citation, which is given annually to a distinguished citizen of the Pennsylvania county, particularly noted Mr. Samuels’ “work in the field of aid to crippled children and adults.” The award is conferred by the Pennsylvania Medical Society, and in nominating Mr. Samuels, the Lehigh county group said that “Automatic Devices Company, which he has headed as president since 1946, has laid down a consistent pattern of humanism at work by employing handicapped persons in its manufacturing operations. Presently, this long-established manufacturer of curtain controls and equipment has a number of such employees on its payroll, including a paraplegic. In such practical fashion, Mr. Samuels has transmuted principles into action.” Earlier this year Mr. Samuels was designated Allentown’s “Young Man of the year” by the Allentown Junior Chamber of Commerce. He is president-elect of the Allentown Rotary Club, a past president of the Lehigh County Crippled Children’s Society, and is active in other areas of community service. Whether you have a hundred square feet of land or a thousand. National Theatre Supply has playground equipment that'll bring a barrel of fun to youngsters-and a barrel of profits to you ! Sv/ings ! . . . Climb-A-Rounds ! . . . See-Saws ! . . . Slides ! . . . Merry-Go-Rounds ! They're colorful, safe, irresistible — and for the exhibitor who builds as he grows, their cost is remarkably low ! And remember, by attracting children— you're attracting their parents, as well ! So if you're eager to convert. a few square feet into a nice round profit, act now— for this is the big playground season ! Get all the information on National Theatre Supply's playground equipment today ! Yout of Consistent Quality and Outstanding Service 29 Branches Coast-to-Coast tv. M. “Bill” Allison, who was sales engineer for National Theatre Supply at its Oklahoma City branch several years ago, has rejoined the company, having been appointed to the sales force of its Kansas City, Mo. branch. For the past three and a half years he was city manager for the J. C. Parker ’Theatres circuit in Dalhart, Tex., specializing in exploitation. Tha appointment of Mr. Allison is part of a realignment by National Theatres of the Kansas City territory, according to Arthur de Stefano, branch manager, with the purpose of improving service to customers there. The Kansas City branch is under the supervision of Lloyd C. Ownbey, vice-president, who assisted in making the arrangements for Mr. Allison to rejoin the firm as its representative in Western Kansas. Born in Leadville and educated in Denver, Colo., Mr. Allison began his career in the motion picture industry as a salesman for MetroGoldwyn-Mayer in Wyoming. He joined National Theatre in Oklahoma City following his discharge from the Navy in World War II. He is married and has two daughters. Lloyd J. Wineland, president of Wineland Theatres, owners and operators of seven driveins in the Washington, D. C., area, has announced the purchase of the ABC drive-in at 6 MOTION PICTURE HERALD. JUNE II, 1955