Motion Picture Herald (Apr-Jun 1955)

C-A-S-H IN YOUR POCKETS FROM WINTER PROFITS WHEN YOUR PATRONS ENJOY Living Room Comfort and Safety from THERMOLATOR INKAR HEATERS 400 or 500 Watt Heaters Tailor-Made For Your Theatre 220, 208, or I 10 Volts. LEASE PLAN AVAILABLE TO APPROVED OPERATORS Write, Wire or Call THERMOLATOR CORPORATION 1628 Victory Blvd., Glendale, Calif. YOUR QUESTIONS ARE INVITED. If you have a problem of design or maintenance, the editors of BETTER THEATRES will be glad to offer suggestions. Please be as specific as possible so that questions may be answered most helpfully. Address your letter to BETTER THEATRES SERVICE DEPARTMENT, Rockefeller Center, New York. pansion program some five years ago, prompted by “the rapid growth of the 16mm film industry and a continued high rate of activity in the theatre market,” according to Mr. Xeu. The firm’s manufacturing facilities in Buffalo, N. Y., have already been modernized and enlarged, and similar changes at the Long Island City factory will round out the expansion program, it was stated. • NEW LITERATURE Ozone Generators : a new 16-page brochure describing the industrial uses of czone has been published by IMelco Sales, Inc., manufacturers of ozone-generating equipment. Entitled “The Promise of Ozone,” the brochure is fully illustrated with photos, drawings and charts telling how research has shown ozone to be extremely effective in the control of mold, bacteria, mildew and odors, as well as completely safe to human beings, in controlled amounts. Equipment manufactured by the Melco company in its “Air-Og Fresh” series is portable and can be mounted any'W'here, plugging into any 105 to 125 a.c. outlet. One model, the “Falcon Portable,” is heavy-duty equipment for larger applications; it contains four generating grids, controlled by a four-way switch for “off,” “low,” “medium,” and “high” operation. The “Bluebird” model is for small or averaged-sized applications and utilizes one generating grid. Copies of the new brochure may be secured by writing the company (305 Fifth Avenue South, Minneapolis 15, Minn.) J ermiculite Acoustical Plastic: A new booklet called “The Silent Treatment,” describing the uses of vermiculite acoustical plastic has been issued by the Vermiculite Institute, Minneapolis, Minn. The brochure states that the three prime features of a sound-deadening material are combined in vermiculite acoustical plastic — soundconditioning, including effectiveness in cor STEPHENS’ SPEAKER SYSTEM A theatre speaker system tor stereophonic sound installations from the line of the Stephens Manufacturing Corporation, Culver City, Calif. Model 432, shown above, has a Stephens "Tru-Sonic P-30" high frequency driver and attenuator with a 10-cell exponential horn and 600-cycle crossover, and bass response is provided by two I03LX low frequency drivers. The unit is finished in flat black and is 69 inches high, 36 wide and 30/2 deep. Shipping weight is 297 pounds. recting auditorium acoustics; incombustibility; and a highly pleasing appearance, with many textures obtainable. The product can be applied to any ceiling with a clean, firm surface, it is stated, including concrete. It comes in light-buff or off-white shades. The booklet further contains illustrations of a number of typical installations and standard specifications for preparing and applying the product. Copies of the literature can be secured by writing the institute at 1720 Madison Street, N. E., Minneapolis 13, Minn. FLUTED STEEL FOR FACING Fluted steel panels, manufactured by the Detroit Steel Products Corporation under the tradename "Fenestra," were used to enclose the screen tower and to form the fencing and sign structure of the Sundown drive-in, a new Bruen operation at V/hittier, Calif. The screen structure is 105 feet wide and 75 feet high, with a screen area 100x55 feet built up of acoustical panels covered with "Masonite." 42 MOTION PICTURE HERALD, JUNE II, 1955