Motion Picture Herald (Apr-Jun 1955)

Page scan 000858 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1955
Author:
Quigley Publishing Co.
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1955)
Leaf #:
000858
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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The Public Library didn't think Mickey Spillane was quite literary enough for their taste in Los Angeles, so these pretty starlets picketed, for the opening of "Kiss Me Deadly" at four Fox theatres and five Pacific drive-ins, in the TV area. Those "Kiss Me Deadly" girls — the same ones we saw in Atlanta — doing it again in Philadelphia. With the Spillane Dames, Maxine Cooper and Elyse Novey, above, are Roy Robbins, of Stanley-Warner; Lee Stewart, disc jockey; Vito Samela, for Capitol Records; Birk Binnard, ad-publicity manager for Stanley-Warner Philadelphia theatres, and Manny Kellem, promotion manager for Capitol Records saturation air-plays of music from the picture. Japanese film star, Shirley Yamaguchi, topcast with Robert Stack and Robert Ryan in 20th Century-Fox's "House of Bamboo" rehearses her pre-selling lines with a few sailors prior to a land-cruise as promotion tor the upcoming CinemaScope film. It’s Alumys Fair Along Film Row Sidney Hoffman, manager of the Metropolitan theatre, Washington, hired this polkadotted model to be spotted as promotion for "Tight Spot" — wearing a duplicate of Ginger Rogers' costume. •ncMT* »4'^ Ray McNamara, manager of the Allyn theatre, Hartford, had this pretty girl arousing that desire, as street ballyhoo for "To Paris With Love" — and looking the part. Well-turned Houston socialite pickets for the local Spinsters Society, advising them to see "Marty" at Loew's theatre. Stunt, which lured both guys and gals, is pegged to "Marty's" urge for romance. MOTION PICTURE HERALD, JUNE 18. 1955 li