Motion Picture Herald (Apr-Jun 1955)

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HE KNOWS IT’S TO PUT UP A GOOD FRONT! Er . . . is your front showing? It had better be, for that’s where you sell your patrons — out-in-front! The successful showman fully realizes and capitalizes on the ticket-selling value of dressing up the front of his theatre with Accessories that tell and sell his pictures . . . now playing and coming. He cashes in with success by exciting patrons’ eyes and appetites with powerful and colorful Standees . . . Displayaways . . • Posters and Stills! Feature and Special Trailers do the rest of the job of keeping up patron interest and desire for more entertainment. Contact your N. S.S. salesman today and he’ll show' you successful plans to keep you out-in-front! finnonni SERVICE Of mcmourrm'