Motion Picture Herald (Oct-Dec 1955)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1955
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1955)
Leaf #:
000121
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SUPER "135 These modern lamps, with all their exclusive features are your guarantee of superlative presentation brightest pictures.* USERS KNOW FROM EXPERIENCE THAT GIVE THEM MORE LIGHT VOLUME PER LAMPS CARBON TRIM * Infra Ban Beam Cooler diverts heat rays from the aperture. Removable holder permits easy cleaning. * Filter cooled by separate blower. * Reflector and frame cooling device. * 18" f 1.7 or 16i/2" f 1.9 REFLECTOR. * Long-life positive carbon contact. * Exclusive Lightronic system automatically maintains the correct position of the positive arc crater at the EXACT focal point of the reflector. A perfect light, evenly distributed, of constant intensity and unchanging color value, is maintained WITHOUT MANUAL ADJUSTMENTS. * Burns a choice of four carbon trims (9, 10, or 11 mm regular, and 10 mm Hitex) to attain any desired degree of cost of operation, screen illumination, or burning time. Quick, simple changes attain the correct light requirements for VistaVision, CinemaScope, Cinerama, or any other presentation technique — even two or more on the same program. A TRULY ALL-PURPOSE LAMP! * Single control amperage selection. * The arc is stabilized by its own magnetic field (no magnets are required) and by an air jet which prevents deposit of soot on reflector. * Unitized component design. * Water-cooled carbon contact assembly. (Optional) . * Proven by impartial foot-candle-meter tests. BETTER THEATRES SECTION 25