Motion Picture Herald (Oct-Dec 1955)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1955
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1955)
Leaf #:
000122
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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FOR THE FINEST IN SOUND at the lowest Maintenance Cost in-the-car SPEAKERS THE EPRAD STAR: An economical speaker that is unsurpassed in beauty and performance. Embodies many of the features of higher-priced models and gives sound of superior quality. Has a 3}4" cone and large 1.47 oz. magnet. Fiberglas case with attractive molded-in colors. Fits most junction boxes. Small and compact. Permanent color (no painting) and remarkable service make this the best buy. $5-50 Per Speaker " The Voice of the Drive-In " ELECTRICAL PRODUCTS RESEARCH DEVELOPMENT COMPANY 1207 CHERRY ST., TOLEDO 4, OHIO EPRAD UNIVERSAL: The world's best speaker. Sounds and works better and is easiest to service. Die-cast aluminum case. Per Speaker ... . EPRAD STEREO “2”: A single Fiberglas case two-way s eaker for stereophonic sound. Incorporates a new concept of binaural sound. Per Speaker. . . . EPRAD STEREO “3”: The finest sound ever heard in a drive-in. Single case is slightly larger than regular speakers. Per Speaker. . . . $7-60 SJ200 SJ4-75 SEE THEM AT BOOTH #62 IN CHICAGO A MODEL FOR EVERY NEED EVERY INSTALLATION A pond, which is crossed by a bridge, separates the drive-in entrance from the highway and affords passersby with a reflection of the screen tower. arrangement with a local sand and gravel concern whereby it agreed to haul away much of the hillside, which is composed of good quality gravel. This arrangement provides for the removal of more gravel to create space for additional ramps should it be decided to expand the car-capacity of the drive-in. S&owwa) . . They sure are if they’re worn— and your patrons won’t approve! To stop that very annoying Film jump caused by worn parts, have your projectors over ^ 5U P E ^ hauled using the finest parts throughout— LaVezzi, of course! Your Theatre Equipment Dealer has them. m. u?sX«V off. LaVezzi Machine Works 4635 WEST LAKE ST. • CH 1C AGO 44, I L L. SURROUNDING AREA The site of the Tri-Town, which was formerly used for an asphalt speedwaybowl track, is in an area with a good many other recreational facilities, including, aside from Lake Whalom, an amusement park, two public bathing beaches, a summer “legitimate” theatre and another drive-in. The refreshment service at the TriTown is in cafeteria style. For further details of its layout and facilities, see the Better Refreshment Merchandising department of this issue. Miracle swings are installed on one side of the Tri-Town's projection booth with slides on the other (see photo on page 24). 26 MOTION PICTURE HERALD, OCTOBER 8, 1955