Motion Picture Herald (Oct-Dec 1955)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1955
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1955)
Leaf #:
000364
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Rear view of the auditorium, above, shows the two projection rooms. How screen curtain extends to floor is shown at left. The new vestibule is pictured at right. Below is the foyer and the mezzanine lounge is visible at lower right. A notable structural change in the remodeling of the Rivoli is the introduction of a second projection room immediately above the main floor. To provide for the port wall, the center of the loge was cut away. The projection angle at this level is under 3 degrees, compared with 22 degrees from the regular booth. Entrance is through allglass doors into a shallow vestibule. Views of the foyer (above) and mezzanine lounge (right) show the murals of John Vassos on “art of the cinema.” 16 MOTION PICTURE HERALD, NOVEMBER 5, 1955