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Choose Carpet with an Eye for Community Appeal
By RUDY CROFSICK,
■ Illustrative of the versatility of carpeting in contributing to theatre decor are these two installations — the one above giving the necessary sweep to a rather ranging foyer space with modern, freeflowing figures setting off the plain walls of a contemporary motif. At right a small lounge has its restful atmosphere enhanced by a moderate-scale, traditional leaf design. Both are Karagheusian.
Manager Commercial Carpet Sales A. & M. Karagheusian, New York
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HEN A THEATRE owner goes shopping for new carpet, there are a host of factors for him to consider before making his final choice, as the selection of qualities, patterns, color combinations and price ranges which he will be offered is quite large. But by the same token, it will be possible for him to choose a carpet that will completely fill the needs of his particular theatre.
It is not just a question of, “Is this pattern more attractive than that?" The theatre man must also consider ( 1 ) T otal appearance — the relation of the carpet to the over-all decor of his theatre; (2) Func
Today, as a rule, the aim of theatre decoration ts intimacy and friendliness and today’s commercial floor coverings are liberally prepared to express them.
introduced recently an increasingly large selection of small-scale designs available in commercial carpet — -designs which are particularly appropriate for the more intimate neighborhood house. Of course, bright colors that put patrons in the mood to be entertained continue to be high in popularity for theatre carpet.
A manufacturer of carpeting suited to theatres, as in the case of A. & M. Karagheusian, Inc., makers of Gulistan carpet, has literally hundreds of patterns from which to choose. Among these designs are small-scale patterns in a wide variety of motifs — casual free-form designs, geometric patterns, or leaf and floral designs. Any of these patterns can be woven in an almost infinite variety of color combinations from the selection of “standard" shades of yarn which are available. Thus a theatre operator has a large selection of patterns from which to choose, a wide variety is available in whatever scale suits the size of the thea
tion — how much traffic and wear his patrons will give the carpet; (3) Cost and J alue, which of course also play a big part in the selection of the carpet.
SMALL SCALE DESIGNS
In recent years there has been a marked trend away from the big formal, impressive theatre. Patrons no longer expect to be awed by architecture and decor when they go to the movies. Their preference seems to be for a friendly, cozy, community movie house which has a club-like atmosphere. So, when selecting a theatre carpet, it is important to consider the scale of the design as well as the style.
Manufacturers have
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MOTION PICTURE HERALD, NOVEMBER 5, 1955