Motion Picture Herald (Oct-Dec 1955)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1955
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1955)
Leaf #:
000368
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Bright New Look for 2600-Seat Installation of modern lighting and removal of ornamental fixtures have brought to the RKO Orpheum in Denver a streamlined appearance. Modernization, as described and pictured here, was by architect John J. McNamara, New York. Denver Showplace FRONT AND LOBBY: In the remodeling the Orpheum was given a completely new front (left), including a vertical name sign of metal painted sandstone trimmed in deep maroon and equipped with neon and filament lamps. The triangular marquee of stainless steel employs Adler changeable letters and the lower facade is stonework of Colorado red granite with display cases trimmed in stainless steel. In the lobby (above), entered through two pairs of doors on either side of the box-office, new side walls are marble in orange and tan. The ceiling is plaster painted sand. Lighting is by fluorescent tubing in domes of plastic. GRAND FOYER: In the foyer immediately beyond the lobby entrance doors (right) modernization consisted primarily of removing chandeliers and decorative fixtures and replacing them with smooth, modern plaster paneling and concealed downlights. In addition, the floor was covered with a new Leedom carpet in a floral pattern combining predominant red and beige with a little black. The refreshment stand (at left in photo) has been given a new setting designed so that it blends with two of the large vertical columns. A sloped canopy of solid plaster and metal covers the stand and a series of spotlights has been recessed into it. 20 MOTION PICTURE HERALD, NOVEMBER 5, 1955