Motion Picture Herald (Jan-Mar 1956)

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GARY COOPER told trade and news writers last week in New York, where he performed the rites at publicity functions necessary to promote Warners' "The Court Martial of Billy Mitchell — that the late Air General and prophet without immediate honor had perception, prescience, and even genius, and the more he studied the history the more he appreciated the role and the man. Mr. Cooper, whose immersion in the starring role fascinated his listeners, was their host for luncheon at Sardi s. by the Herald JOSE FERRER AND ROSEMARY CLOONEY, two of the hundreds of guests at the Fox Beverly Theatre, Los Angeles, opening of United Artists' "The Man With The Golden Arm." THE PERSONAL PROMOTER; that's Kirk Douglas, center below, on tour for his first picture, Bryna Productions' "The Indian Fighter." In Denver, he's flanked by Tom Smiley, left, Wolfberg Theatres general manager, and Jack Wodell, district manager. Mr. Douglas visited 12 cities. by the Herald NEW YEAR'S BUSINESS, literally, was discussed first thing Tuesday morning by Seymour Poe, above, at the New York office of Italian Films Export, where he heads a revived operation as its executive vice-president. He reported that during his recent three weeks abroad, directors in Rome approved his policies present and planned; that he screened 31 pictures and because he insists on extreme selectivity chose only three; that directors liked his suggestion he send to Italy for general guidance of producers a genuine Hollywood story editor; that his company now can give guarantees to European producers, and meeting in Paris later with French picture makers he was impressed by the new friendliness; that he is considering a German importation of some consequence; and that IFE may bring in 12 features this year — all good enough to deserve support. He added his company in February will begin giving exhibitors press kits and personal advice on getting the most from foreign films. And he wanted it known that except for majors and "sub-majors" his is the only company which controls its ad departments and exchanges in key cities 100 per cent. DEAN MARTIN and Jerry Lewis, suitably attired on location near Phoenix, for Paramount's "Pardners," are hosts to Mabel Mitchell, advertising and publicity director for Arizona Paramount Theatres.