Motion Picture Herald (Jan-Mar 1956)

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m YES — Friday, the 13th of January, 1956, is the lucky day when everyone goes to one big nationwide screening — to be held simultaneously in theatres in 32 exchange cities. Exhibitors, press and opinion-makers will all be there to see the only musical ever to rival “White Christmas.” Invitations for “Anything Goes” screenings are in the mail now. If yours doesn’t reach you soon, call your Paramount branch... for this is an industry festival no one wants to miss. Dazzling stars — opulent production — marvelous music — make “Anything Goes” the greatest attraction theatres have ever been offered for Easter playing time. BING CROSBY DONALD O’CONNOR JEANMAIRE • MITZI GAYNOR PHIL HARRIS in “ANYTHING GOES” In VistaV'ision and Color by Technicolor . Music and Lyrics by Cole Porter . Produced by Robert Emmett Dolan • Directed by Robert Lewis • Musical Numbers Staged by Nick Castle • Jeanmaire ballet and “I Get A Kick Out of You” Staged by Roland Petit Screen Story and Screen Play by Sidney Sheldon From the Play by Guy Bolton and P. G. Wodehouse (Revised by Howard Lindsay and Russell Crouse) New Songs by Sammy Cahn and James V^an Heusen A Paramount Picture