Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
00038
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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mm Spectacular welcome for Warner's "A Star is Born" at the Palads theatre, Copenhagen, arranged by Paul Lyngbye-Lyngsicjold, for the Danish premiere of this important picture, in December. Sam Salwiti, manager of the first-run Mayfair theatre, on Broadway, greets a contingent of full-blooded Hopi Indians who performed tribal dances at the New York premiere of United Artists' "The Indian Fighter" as part of the high-powered ballyhoo, which included a caravan of covered wagons, in the holiday traffic jam. Swiss color sells "Heidi and Peter " for manager Bob Ricker, left, at the World theatre, Minneapolis. Banner bearing goat adds to the atmosphere, with other kids in Alpine costume. So this is the "Second Greatest Sex" — Kitty Kallen, co-star of Universal-International's current picture, autographs record albums on her personal appearance tour of the key cities. Trigger action for "The Man With the Gun" — pert Caroline O'Donnell, gun toting gal for the United Artists' picture, has manager Bill Zeiler, of Loew's Penn theatre, Pittsburgh, backed against the wall, with his hands in the air, in typical frontier flavor. J. P. Harrison, genial veteran at the Campus theatre, Denton, Texas, sends this photo of his "Rock & Roll" all-Negro film show, done at midnight for the rock-androll addicts. 38 MOTION PICTURE HERALD, JANUARY 7, 1956