Motion Picture Herald (Jan-Mar 1956)

TJ\T-Meatts "To€la If — iVo# Totnorrotv ” CONTENDERS FOR QEMGEEY AWARD Seymour Morris, advertising and publicity director for Schine’s Theatres, Gloversville, N. Y., devised a neat slogan for his “EarnItYourself’’ drive, from September 4th through November 26th — and that was the idea of calling it “TNT” — to indicate "Toda}', not Tomorrow.” In his book, “Drive Days were Thrive Days” — and high on his list we note Colonel Bob Cox, our fellow aide-de-camp on the staff of the Governor at Lexington, Kentucky, who had things going great-guns in the capitol city. He divided the city into “Let’s Get Acfiuainted” districts, and a routine was worked out to get people acquainted with each other, and with the Ben Ali theatre, using the theatre staff' as ambassadors of good will, in these neighborhood areas. Clever trick was to cover only every third. house, on the theory that “word would get around” — and it w’as more effective than ringing every bell. Jack Mitchell, northern division manager for Schine is still another of those Kentucky Colonels, a long waj's from Churchill Downs, but his particular idea was to bump Harry Unterfort, district manager at Syracuse, off his home base. And it looked like a feud between the Hatfields and the McCoys, to prove just who was the real McCoy in this controversy. These Kentuckians (and we’re a Colonel of twenty-five years standing) are up on Indian fighting. They get you when you’re not looking — and where you’re not looking ! The final results are not in, at this desk, but we know there were some victories, and some casualties, on the Schine circuit home front. Ge-hs Good Business by "Going to the Dogs" By “going to the dogs”, manager Bud Owens of the Rivoli Theatre, La Crosse, Wis. turned a lull period into a profitable 4-day run. The retitled MGM film, “A Dog’s Life” lured a healthy portion of the community’s children and adult dog lovers to the Rivoli as the result of a highly successful promotion. Plenty of newspaper pictures and radio and television publicity resulted when Owens preceded the film with a Pooch Contest, and a well publicized parade of dogs and their owners through downtown La Crosse which ended with a canine banquet in front of the Rivoli. Prizes were awarded for the Homeliest Dog; the Cutest Dog; the Smartest Dog and Best Costumed Dog. Fromm Dog Food Co., tieing in with the promotion, provided the fare for the banquet and gave all dog owners who entered the affair a free supply of dog food and a special eating bowl for their pets. Domestic U. S. ALLAIRE Victoria Victoriaville, Can. MARK ALLING Golden Gate San Francisco, Cal. RALPH BARTLETT Capitol, Hamilton, Can. RUSS BARRETT Capitol Willimantic, Conn. JAMES J. BEEBE Walton, Walton, N. Y. F. J. BICKLER Wisconsin, Milwaukee JOHN P. BRUNETTE Studio, San Jose, Cal. JAMES CAMERON Capitol Ft. William, Can. BOB CARNEY Poli, Waterbury, Conn. JOHN G. CORBETT Schine Theatres Gloversville, N. Y. JAMES A. DUNCAN 23rd St. Drive-In Chattanooga, Tenn. ED FORCE Brandeis, Omaha, Nebr. LEE FRASER Bloomfield Birmingham, Mich. CHARLES GAUDINO Poli Springfield, Mass. ERIC A. GILLETT Savoy, Newark, N. J. SAM GILMAN State, Syracuse, N. Y. DIANE GORDON Oritani Hackensack, N. J. J. GREENBERGER Prsopect, Brooklyn ARTHUR HALLOCK Paramount Baltimore, Md. J. P. HARRISON Campus, Denton, Texas REX HOPKINS Hollywood Portland, Ore. MEL JOLLEY Century Hamilton, Can. FRANK KENNEDY Sinking Spring Sinking Spring, Pa. ARNOLD KIRSCH DeLuxe, New York SHELDON KLIMAN Riviera, blastings, Minn. FRANK LAWSON Danforth Toronto, Can. T. MURRAY LYNCH Paramount, Moncton, Can. TONY MASELLA Palace, Meriden, Conn. PETER MELNYK Century Bonnyville, Can. M. M. MESHER Paramount, Portland, Ore. gene moulaison Loew's, Canton, Ohio VICTOR NOWE Odeon, Toronto, Can. R. H. OSMOND Alcazar, Bell, Cal. bud OV/ENS Rivoli, La Crosse, Wis. L. W. PALMER Colonial Port Arthur, Can. JOE REAL Midwest Oklahoma City, Okla. RALPH RUSSELL Palace, Canton, O. M. A. SARGEANT Neptune Daytona Beach, Fla. matt SAUNDERS Poli, Bridgeport, Conn. frank savage Warner, Pittsburgh, Pa. ED SCHOENTHAL Empress, Fremont, Nebr. JERRY SCHUR Uptown, Los Angeles BEN SCHWARTZ Lincoln, Massillon, O. IRWIN SOLOMON Ohio, Canton, O. ROBERT SOLOMON Victoria, New York SOL SORKIN Keith's, Syracuse, N. Y. JOHN SPERDAKOS United Amusement Montreal, Can. C. H. STEWART Waco, Waco, Texas BEN TUREMAN Russell, Maysville, Ky. HARRY WILSON Capitol, Chatham, Can. RALPH WINSHIP Majestic Phillipsburg, Kans. CHET WOERNER Fairmont Philadelphia, Pa. Overseas J. W. BONNICK Regal, Halifax, Eng. C. F. BRODIE Regal, Barrow, Eng. S. BURGESS Capitol, Barking, Eng. D. M. CAMPBELL Regal, Stirling, Scot. A. G. CAHELL Regal, Torquay, Eng. J. D. CLARK Odeon, Bradford, Eng. G. A. CLARKE Savoy, Lincoln, Eng. R. L. CO9K Savoy, Swindon, Eng. R. J. CRAB Lyric Wellingsborough, Eng. D. A. DENYER Dominion Southhold, Eng. J. D. DOOLEY Odeon Wolverhampton, Eng. R. N. DOUGLAS Princes Springburn, Scot. LAWRENCE EDGE Alhambra, Shotton, Eng. C. ELSON Dominion, London, Eng. tony ewin Grand, Banbury, Eng. GEORGE FAWCETT Plaza, Queensferry, Eng. J. A. GALLACHER Regal Kilmarnock, Scot H, E. GEORGE Palace, Arbroath, Scot. L. GRANSBURY Astra W. Raynham, Eng. A. GRAY Olympia, Cardiff, Wales T. F. GRAZIER Arcade Darlington, Eng. E. D. HAINGE Odeon, Birmingham, Eng. D. HARDY Gaumont Gainsborough, Eng. JAMES M, HART Olympia, Glasgow, Scot, S. HARVEY Ritz, Romford, Eng. REGINALD HELLEY Ritz Huddersfield, Eng. J. H. HIRST Regal, Rochdale, Eng. LIM KENG HOR Cathay, Singapore G. HUMPHREYS Gaumont St. Albans, Eng. S. KAY Futurist, Elsecar, Eng. STANLEY KRISMAN Savoy, London, Eng. DICK LAWLESS Wests, Adelaide, Aust. PAUL LYNGSKJOLD Palad, Copenhagen, Den. D. J. MC LEOD Coliseum Glasgow, Scot D. MACKRELL Ritz Huddersfield, Eng. NAT MATTHEWS Ritz, Leyton, Eng. H. S. MOH Paramount, Hong Kong R. W. PARKER Savoy, Exeter, Eng. jack PLUNKETT Paramount Paris, France C. A. PURVES Astra, Hemswell, Eng. SID RAMSAY Pavilion Newcastle, Eng. SYDNEY L. SALE Granada, Dover, Eng. V. SIMS Ritz, Oxford, Eng. JOHN L. SMITH Ritz, Edinburgh, Scot. G. H. W. SPARY Odeon, Bradford, Eng. D. S. TOMPKINS Odeon, Taunton, Eng. T. W. VERNON Gaiety, Leeds, Eng. L. G. WEBSTER Savoy, Northampton, Eng. D. H. WESTERN Ritz, Hereford, Eng. S. H. WINTERSON Elephant & Castle London, Eng. T. A. WRIGHT Regal Birmingham, Eng. E. P. WYETH Regent, Swindon, Eng. MANAGERS' ROUND TABLE SECTION, JANUARY 7, 1956 39