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Y. . POPCOM . . BEVERAGES . . FOOD . . AUTOMATIC VEiVDIlVG
GEORGE SCHUTZ, Director . . . RICHARD GERTNER, Associate Editor
"Sweeter" Candy Profits through "Dime" Bars and Vending Machines
Sales of candy in theatres are reported improved— thanks to acceptance of "dime" bars by patrons and a greater use of vending machines at various locations away from main stands..
Increased candy sales — and bigger profits — in theatres are attributed by many exhibitors to the use of vending dispensers away from the stand, such as the two which form a part of this battery of machines at Loew's theatre, Rochester, N. Y. The candy machines are "Unevendoor" models (made by Stoner Manufacturing Corporation, Aurora. III.); the drink machine at the left is a Cole Spa' [made by Cole Products, Inc., Chicago); the cigarette machine is a Rowe; and the popcorn dispenser is an "Austocrat" (made by the Landis Manufacturing Company, Santa Monica, Calif.). See text for further descriptions of this vending layout by theatre manager Lester Pollock.
LARGER .AND moie profitable sales of candy bars recorded recently in theatres can be attributed primarily to two factors — acceptance by patrons of the “dime” size products (as opposed to their competitive “five-cent” brothers) and an increased use of automatic vending machines as a supplement to sales at the stand. So leading spokesmen of the theatre and confectionery industries have reported the situation as they see it in several year-end analyses of this market and its prospects for the future.
It is in the theatres that candy manufacturers have found the best of all outlets for their large-size candies, according to the trade publication Candy Industry, which a few months ago made a thorough survey of the dime-bar field. It was found that sales in theatres presently surpass those in such other operations as supermarkets, drug and variety stores, independent candy and cigar stores and news stands.
Credit for the supremacy of theatres in selling the “ten-cent” bars must be given in large part to the willingness of exhibitors to introduce the larger products and then promote them extensively to their clientele. They have been e.xtremely succssful in this endeavor despite some formidable disadvantages— including the necessity to sell the “dime-size” bars at llf^ or \2^ (in the
BETTER REFRESHMENT MERCHANDISING
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