Motion Picture Herald (Jan-Mar 1956)

I Do You Sometimes Need 2 Heads and 4 Hands? LET THE MANLEY REFRESHERETTE® SOLVE YOUR PROBLEM Two of the biggest sellers in your concession are hot dogs and cold drinks — at least they should be if you can serve them fast enough! Well, here's the machine you've been looking for. One machine that does the work of two. It's the new Manley REFRESHERETTE. A combination hot dog and cold drink machine that speeds up service, speeds up sales and makes profits soar. The Refresherette occupies only 14 sq. ft. of floor space and dispenses thirstquenching cold drinks and delicious hot dogs . . . fast. Don't wait any longer! Write today for full details on the Manley Refresherette and find out how you can make more sales . . . more money. Address: Manley, Inc., 1920 Wyandotte St., Kansas City 8, Missouri. Dept. MPH-1 56. an<f Some advertisements offer literature on the product advertised, and often a coupon is included as a convenient means of procuring it. Moreover, The Inquiry Coupon Mart supplied on page 50, provides a form card for this purpose. . . . Or, if you do not see what you want advertised in this particular issue, you may write the REFRESHMENT MERCHANDISING Department, Motion Picture Herald, New York 20. I Coping with Sanitation in Handling Foods in Theatres O utlining some of the problems in insect and pest control encountered in theatres with regard to refreshment operation and suggesting a program of preventive control. By EMMET CHAMPION Director of Sanitation, Arwell, Inc., Waukegan, III. INDOOR THEATRES and drive-ins are vulnerable to many and varied sanitation problems, which can become very costly unless we are able to anticipate them and plan a program of preventive control. Wherever food is handled, prepared, dispensed, stored or manufactured, we must be prepared to cope with insect, rodent and related sanitation problems. For the purpose of this discussion, we will attempt to highlight some of the factors involved in fly control, rodent control, insect control and other sanitation problems encountered in indoor theatres and drive-ins, with particular regard to the operation of food, beverage and candy concessions. Adequate coverage of the basic fundamentals of any one phase of these problems requires far more time than this presentation permits. Obviously, therefore, only a very condensed and simple review of insect and rodent control factors can be presented. By far the most important factor in the control of pests is sanitation. Without sanitation any program is doomed to failure from the start. Actually, sanitation directly affects every phase involved in pest control. Let us begin with fly control. The mere spraying of insecticides, at best, will only afford temporary relief. First, breeding must be prevented. Flies can breed much faster than you can kill them ! Satisfactory fly control cannot be attained without basic sanitation — and that means clean up of food scraps — elimination of breeding media — proper garbage and refuse disposal i GIFTS FOU POPCORN PURCHASERS IN CANADA POPCORN BONUS TIME — a promotional scheme in which patrons were offered free passes to next week's show and children supplied with tree "pirate hat and mask" sets — was announced to patrons of the Odeon Parkdale theatre in Toronto by this stand display devised by Manager Martin White. The passes were issued to patrons having a "lucky number" on their box, with the winners being posted on the blackboard at left. The pirate sets were given every child buying a box of popcorn at the Saturday matinee performance. 46 MOTION PICTURE HERALD, JANUARY 7, 1956