Motion Picture Herald (Jan-Mar 1956)

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NEW SERIES OF CUPS DESIGNED FOR THEATRES P'J Infroduction of a new series of cups especially designed for theatres has been announced by the Dixie Cup Company of Easton, Pa. The cups for drinking (see left) feature messages to promote theatre attendance and come in five sizes and five colors. They have two-tone designs in lavender, green, red, blue and brown. Sizes are 6, 7, 9, 12 and 1 6 ounces. At the far left is the company's new popcorn cup printed in brown and yellow. — and e.xclusion through screened windows and doors. In order to intelligently plan effective control measures, we must know something about the variances in the characteristics and breeding, resting and feeding habits of the common species of houseflies, blow flies, stable flies and vinegar gnats or fruit flies. Then, too, we must know how to choose and apply the proper insecticides for outside control and inside use. Mosquito control is still another troublesome and e.xpensive problem. Here, too, the solution is not a simple one. If you don’t use the proper insecticide formulation for larvaciding and adulticiding, your dollars will go “down the drain.’’ Often, a professional survey by a consulting firm will save you money by locating the sources of breeding, recommending the most suitable equipment, materials and outlining a program to follow. Fly control is only one phase of insect control. What about the control of such common insects as German, American, Oriental, and brown-banded roaches, waterbugs, silverflsh, ants and similar household pests? What about roach resistance? That is — roaches that have become immune to normal control measures — which has become a serious and costly problem. Resistant roaches will almost assuredly require professional treatment. Other insect problems you will be faced with are the stored product insects — the many species of weevils, confused flour beetles, saw-toothed grain beetles, Indian meal moths, Mediterranean flour moths and the chocolate moth. These are the insects that may attack and infest your candy, chocolate, popcorn and other confections. Sanitation is also a prerequisite of insect control. Good housekeeping is the backbone of every sanitation program. Food spillage, scraps and dormant insect-sup porting residues must be removed, not only to deny insects food but also to allow effective application of insecticides. What about such fabric pests as clothes moths, carpet beetles, etc., that attack, damage or destroy rugs, clothing and such upholstered materials as theatre seats, couches, chairs and draperies? And then, we have structural pests like termites, powder post beetles and carpenter ants (Continued on page 50) LIKE ALL HEIDE CAMDIES FAMOUS MAKER.. MOVER..: ( JUJYFRUITS \ ARE SO / GOODjh-v^ Here’s a top profit combination for you. . . . the famous Heide trade-mark plus the taste appeal of all-ways popular Jujyfruits. Now backed by increased television advertising and continuing national magazine ads, Jujyfruits belong on the covmter of every outlet you service. Push them for aU they’re worth , . . they’re worth plenty to you! As nationally advertised in Look FIE^I^i^^ F^EI^^Ey INCORPORATED New York 13, New York AMERICAN GIRL Boys Life | BETTER REFRESHMENT MERCHANDISING 47