Motion Picture Herald (Jan-Mar 1956)

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Merchandise Mart ★ news of products for the theatre refreshment service and their manufacturers PlastiC'Coated Cup For Hot Beverages A XEW plastic-coated cup for serving hot beverages has been placed on the market by the Lily-Tulip Cup Corporation, New ^'ork. The cup is called the “China-Cote.” The manufacturer states that the plas tic coating gives the cup a “feel” that is “china-like” in addition to providing it with rigidity and strength. It is also stated that laboratory tests of the cup showed that when coffee is served in it, no “change in the flavor” is produced. The cup has been constructed with two features that are designed to facilitate its use in vending machines. These are a special precision-rolled, plastic-coated rim and an interlocking, broad-base bottom to assure “non-tip” landing. The cup is available in two designs — for vending use, a brown-and-white checked pattern with a conventionalized brown-leaf overlay; and a white leaf pattern against a ceramic-tone gold. Automatic Vending Makes Big Strides CIGARETTES, Candy and soft drinks were the top-ranking products in sales through vending machines during 1955, according to a year-end review of that industry made by Robert Z. Greene, president of the Rowe Manufacturing Company, Inc. and chairman of the executive committee of the Automatic Canteen Company of America. The vending industry, which recorded sales of one and three-quarter billion dollars in 1955, made giant strides, he stated, as added consumer acceptance hiked milk vending sales, machines of larger capacity and greater compactness were produced, and vendors found their way into more and more factories to help feed employees. INCREASES YOUR BUSINESS BECAUSE IT Mates popcorn ^viays befteri jJC Adds delicious buttery flavor 5^ Brings out all the natural goodness of the corn ^1^ Gives popcorn an appetizing butterdike appearance :centuates and intensifies all these wonderful flavors AVAILABLE AT ALL GOOD POPCORN SUPPLY DEALERS The Savorol Co./ Popcorn Bldg., Nashville, Tenn. . . . about lines of notev/orthy candy bars and pack specialties for theatre sales. Two "Five-Cent" Bars From Hoben Corporation Two new "flve-cent" candy bars, the "Coco-Bela" and the "Chocolate Malted" have been placed on the market by the Hoben Candy Corporation, Ashley, III. Both of the bars are packed in 24 and 120 counts. The "Coco-Bela" has a center of dairy butter caramel with coconut and fresh roasted peanuts, covered with rich milk coating. The "Chocolate Malted" has a center of chocolate malted milk nougat and peanuts, topped with a layer of caramel and covered with a rich milk coating. Shipping of the new bars was begun late in November following extensive rebuilding of the company's plant In Ashley to accommodate new machinery required for full "automation" of Its production line. Four complete production lines, two of which are presently in operation, will eventually be utilized In the revised plant, according to F. A. Martoccioo, president. Sales of the two new bars are being conducted mostly through brokers at the present time. Other items will follow as soon as the additional production equipment is installed. Territories also will be expanded as rapidly as production permits, it Is stated by the company. 48 MOTION PICTURE HERALD, JANUARY 7. 1956