Motion Picture Herald (Jan-Mar 1956)

Coping with Sanitation {Continued from page 47) that ma\' seriously weaken or even destroy wooden floors, beams and building foundations ? And how about rodent control ? Do you know that one single pair of rats, unmolested and with their offspring, can give rise to 1500 rats in a year’s time? And do you realize these same rats will destroy, contaminate and consume $15,000 worth of food annually ? Do 30U know that mice are often more difficult to control than rats — because they can live, breed and develop several generations within a 10 to 20 foot radius of their harborage? Rodents present a serious filth contamination problem. There are over 100 million and 1 billion mice in this country today. One single pair of mice will deposit 672 drop pings in a week's time. One single pair of rats will void 980 droppings as well as 224 cubic centimeters of urine in a week’s time. Sanitation is also an absolute must in rodent control. Rodents must be denied food and shelter. Proper garbage disposal, elimination of harborages, both inside and outside, good storage practices, rodentproofing of doors and other avenues of entry — these are all integrated factors in a successfully carried out program of rodent control. Now this all adds up to quite a problem-— fly control, mosquito control, insect control, rodent control, sanitation. What can we do about it? Hire professional pest control services? Buy insecticides and spraying equipment? Yes, of course, we can do all these things — but professional services and the use of insecticides are only a partial solution to the problem. Sanitation is the axis around which a successful program revolves. Sanitation spells the difference between mere reduction of insect and rodent problems and preventive control. So j'ou can readily see that sanitation is the key to pest problems. Now sanitation requires organization. You must have a program — and your program must be complete in every respect. If your program is not complete, it will nullify much of the good work that has been done, and you will not derive optimum returns from your sanitation expenditures. The magnitude and comple.xity of these problems are usually bejond the scope of the average layman. Assuredly there is no magic formula for their solution. However, 3’our sanitation program can be either a definite liability, or a tangible asset. This will depend largely upon your active interest, j'our ability to recognize and understand the problems involved, the necessary “know-how” for establishing corrective measures, employee training and co-operation, adequate supervision, and \’our ability to plan, organize and sustain a truly effective program. Now the question arises — how and where can we acquire all the necessary knowledge and “know-how” to successfully administrate a preventive sanitation program? The Arwell organization, through its consulting staff, has been instrumental in developing several industrysponsored sanitation programs. This is a relatively new approach and has been practiced with a high degree of success in the dairy, confectionery and baking industries. The aho'Ve article is adapted from a speech made by Mr. Champion at the eleventh annual convention of the Popcorn and Concessions .d ssociation {formerly the International Pop~ corn .4 ssociation) in Chicago last November. .Irvell, Inc. is one of the largest and oldest firms of sanitation consultants and general pest control service organizations in the country, maintaining a corps of over 200 skilled pest control specialists operating out of 61 branch offices. To Theatre and Concession Managers — Gain deserved recognition for your better refreshment merchandising ideas. Make yourself eligible for Motion Picture Herald's Special Merit Awards by sending in reports on how you have applied showmanship and built business at your refreshment stand. Make the reports detailed. Include photos of your stand and samples of any printed matter. Reports considered by the editors to be of interest to readers will be published, with due credit. From the published reports, selections will be made tor citations. Citationholders qualify as finalists for the annual Special Merit Awards. Send your entries to; The Editor, Better Refreshment Merchandising Department, Motion Picture Herald. Better Refreshment Merehandi Advertiser's index and Inqui ADVERTISERS' PAGE AND REFERENCE NUMBERS: Ref. No. Page No. 1— THE COCA-COLA COMPANY. 42 2— HENRY HEIDE, INC. 47 3_MANLEY. INC 46 4— THE NESTLE COMPANY, INC.. 44 5— THE PEPSI-COLA COMPANY 45 6— THE SAVOROL COMPANY 48 REFERENCES FOR ADDITIONAL INQUIRY: 100 — Beverage dispensers, coin 109 — Custard freezers 1 18 — Popcorn machines 101 — Beverage dispensers, counter 1 10 — Films, snack bar adv 1 19 — Popcorn warmers 102 — Candy bars 1 1 1 — Food specialties 120 — Popping oils 103 — Candy Specialties 1 12 — French fryers 121 — Scales, coin operated 104— Candy machines 113 — Grilles, franks, etc. 122 — Soda fountains 105 — Cash drawers 1 14 — Gum, chewing 123 — Soft drinks, syrup 106 — Cigarette machines 115 — Gum machines 1 24 — Showcases 1 07 — Coffee-makers 1 16 — Ice cream cabinets 1 25 — Vending carts 108 — Cups & containers, paper 117 — Mixers, malteds, etc. 126 — Warmers, buns, etc. INQUIRY COUPON Vo BE*ER REFRESHMENT MERCHANDISING Departme...j A-Hon Picture Herald, 1270 Sixth Avenue, New York 20, N. 'm interested in products as indicated by the reference m r . w a ,d would like to receive literature concerning the. . Theatre 50 MOTION PICTURE HERALD. JANUARY 7. 1956