Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
00069
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

TT THE THEATRE SUPPLY MARr^ Index to Products Advertised Described in this Issue, with • Dealer Directory • Convenient inquiry postcard Finas ar« Moibered for easy identificafion in nsina postcard. Dealer indications refer to listing on fellewing page. ADVERTISERS NOTE: See small type under advertiser's name for proper reference number where mere than one kind of product is advertised. Reference Adv. Number I — Adler SilhoueHo Lefter Co 28 Changaable letter signs: Front-lighted paneli for drive-ins (lA), back-lighted panels (IB), and changeable letters (1C). All dealers. 2 — American Seating Co Auditorium chairs. NTS. Reference Adv. Number Page 20 — Radio Corp. of America 23, 31 In-car heaters (20A), drive-in admissions control system (20B). Dealers marked*. 21 — RCA Service Co 29 Sound and projection equipment maintenance service. 22 — S. O. S. Cinema Supply Corp 24 Projection lenses. Direct. 1 23 — Sonken-Galamba Corp. .' 32 In-car speaker stands and guide light posts. Direct. Reference Adv. Number Page 31 — Wenzel Projector Co 29 Lens light shield. Unafflilated dealers. 32 — Westrex Corp 25 Foreign distributors. 33 — Williams Screen Co 16 Projection screens. Direct. EDITORIALLY . . . 3 — Ballantyne Co., The Drive-In equipment and planning package. Dealers 3. 20, 22, 24, 35, 37, 42. 47, 68. 76, 87. 92. 100. 105, 106, 116. 4 — Bausch & Lomb Optical Co Projection lenses. Direct branches and affiliated dealers in all major eitles. 5 — Blue Seal Sound Devices Projectors (5A). projector bases (5B), soundheads (50, magazines (5D), stereophonic attachments ' (5E), amplifiers (5F), speakers (5G). Direct. 6— Bodde Screen Co 22 Projection screens. Direct. 7 — Carbons, Inc 27 Projection carbons. Franchise dealers. 8— Eprad 2nd Cover In-ear speakers. Unaffiliated dealers. 9 — F & Y Building Service, The 29 Architectural design and building service. 10 — Heyer-Shulti, Inc 21 Metal projection arc reflectors. Al dealers. 24 — Spencer-Turbine Co 23 Vacuum cleaners. Unaffiliated dealers. 25 — Star Cinema Supply Corp 24 Distributors. 26 — Strong Electric Corp 15 Projection lamps. Unaffiliated dealers. 27 — Theatre Seat Service Co 16 Theatre chair rehabilitation service. Direct. 28 — Vallen, Inc 22 Curtain controls and tracks. Direct. 29 — Wagner Sign Service, Inc 7 Changeable letter signs: Front-llghted panels for drive-ins (29A), back-lighted panels (29B), and changeable letters (29C). Dealers I, 2, 8, II, 13. 14. 15. 16, 18. 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34, 35. 36, 38, 39, 40. 41, 42, 43. 44. 47. 48. 50. 52, 53. 55. 56, 58 . 59, 61, 62. 63, 65, 66, 67. 68, 70, 71. 74, 75. 77. 78. 80, 82. 84, 85. 86. 87. 90, 91. 93. 94, 97, 99, 101, 102, 103, 106, 107. no. Ill, 113, 115, 116, 118, 122, 123, 124, 125. 30 — Wallter-American Corp 28 Projection screens. NTS. AUTOMATIC COIN CHANGER, page 18. New automatic coin changer with 19 plastic keys. Made by Metal Products Engineering Co., Inc. Postcard reference number 32E. DRIVE-IN SCREEN CURTAINS, page 18. Curtains to protect drive-in screens from rain and dust-laden wind. Announced by Vallen, Inc. Postcard reference number 27A. ALUMINUM RAILINGS, page 18. Prefabricated railings of anodized aluminum. For both exterior and interior use. Marketed by Lawrence Metal Products, Inc. Postcard reference number 33E. SINGLE-CHANNEL MAGNETIC, page 22. Single-channel magnetic sound system marketed by Magnasync Mfg. Co. Postcard reference 34E. SHUTTER 8ALANCER, page 23. New torsion counter balancer to close projection room fire door shutters. From Best Devices Co., Inc. Postcard reference number 35E. PROJECTION SCREEN, page 24. New type of screen for wide-screen projection. Announced by Radiant Mfg. Corp. Postcard reference number 36E. 1 1 — Heywood-Wakefield Co 5 Auditorium chairs. Dealers 8, 10, 14, 26. 32, 41, 55. 58, 94, 97 and branches. 12 — Ideal Seating Co 8 Auditorium chairs. Unaffiliated dealers. 13 — International Projector Corp 13 Complete projection and sound systems. NTS. 14 — Karagheusian, Inc,, A. & M 3 Wool carpeting. Direct. 15 — Kollmorgen Optical Corp 25 Projection lenses. NTS and all dealers. 16 — LaVezzi Machine Works 21 Projector parts. All dealers. 17 — Mitchell Industries, Hubert 24 stage rigging and hardware (I7A), curtain tontrols and tracks (I7B). Direct. 18 — National Theatre Supply 17, 32 Distributors. 19 — Projection Optics Co 32 Projection lenses. Distributor: Raytone Screen Corp. For further information concerning products referred to on this page, write corresponding numbers and your name and address, in spaces provided on the postcard attach^ below, and mail. Card requires no addressing or postage. TO BETTER THEATRES Service Department: Please have literature, prices, etc., sent to me according to the following reference numbers in January 1956 issue — NAME THEATRE or CIRCUIT STREET ADDRESS CITY STATE i