Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
00083
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

I ^hc ifl (7^ 3eiiles ihe Quesihn sj mo®a PBMWQ D m PROJECTS STANDARD OR CINEMASCOPE PRINTS, without changing shoes, sprockets, rollers or tracks. Apertures in ten ratios. HIGHEST EFFICIENCY WITH 2-25/32" and 4" DIA. LENSES, ANY FOCAL LENGTH, any make. Lenses held firmly to the housing on “V” rails. The picture stays on the screen. PERMITS CORRECT WORKING DISTANCE between aperture and 14", 16" or 18" mirror of new type arc lamps. BRIGHTEST PICTURES on screens of any size. Barrel shutter (available with 52°, 60° or 72° blades) and heat baffle ojjenings pass maximum light. No flicker or travel ghost. MOST THREADING ROOM OF ANY PROJECTOR. Film gate opens full inch. Lighted framing aperture. NO IN-AND-OUT FOCUS CONDITION. Variable shoe tension instantly adjustable to green, warped or buckled film of any thickness. THE ONLY PROJECTOR WHICH CONTROLS FILM SWAY. Guide rollers self-adjust to film width. ROCK-STEADY PICTURES assured by Motiograph’s patented method of affixing intermittent sprocket to star shaft, and precision-made star, cam and sprocket. PARTS CHANGEABLE BETWEEN REELS-aperture, tracks, shoes, upper magazine rollers. Intermittent movement removable from operating side. Intermittent sprocket reversed without removing assemblies. Quickly removable studmounted gear and bearing assembly. INTERCHANGEABLE WITH PRACTICALLY ANY PROJECTOR MECHANISM. No new soundhead drives required. Accepts virtually all penthouse reproducers and upper magazines. QUIET RUNNING, compressed linen gears against hardened steel. No metal to metal, hence unbelievably long service. Run on double-row lifetime-lubricated ball bearings. PARTS AVAILABLE AT LEAST 20 YEARS. That’s Motiograph policy. COOL OPERATION. Water cooled gates and aperture cooling blowers optional. V Your Motiograph dealer will gladly demonstrate the AAA— the finest projector in history. He has a liberal financing plan. Write today lor literature.