Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
00094
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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THE PLEDGE OF SERVICE. The scene at the New York Variety Club, Tent 35, installation ot otRcers Monday. The administrating officer Is Ralph Preis, left, and seated at his right Is Harold Klein, whom he swore in as new chief barker. Members of the new crew whom you see are Jack Hoffberg, Bob Shapiro, Martin Levine, and George Brandt. How much Variety means in service to other humans, especially some who remain unnamed but are show business veterans, and how much It means to him personally was explained by Mr. Klein as he took office and asked for support especially of the international convention which his tent will manage. Robert Coyne, CCMPC counsel, and luncheon toastmaster, presented retiring chief barker William J. German, whom everyone knows as "Bill," with a plaque commemorating his energetic service. George Hoover, Variety International chief barker, drew the parallel between Variety and community service and noted also the clubs everywhere seem to have achieved the respect of local politicians who visit the clubs, asking cooperation and advice. THIS IS EXPLCITATICN, on the local (approximately 1,000,000 viewers, at least. . .) and on the national (television, of course] levels. The scenes at the right are the floats purveying acquaintance with Hal Wallis' Paramount picture "The Rose Tattoo" and Warners' "Helen of Troy," in the Pasadena, Cal., Tournament of Roses Parade. ELMER F. LUX Is a name heard these days. Installed thrice as Buffalo Variety chief barker, just now retired as Common Council president there, and termed by the Buffalo Evening News one of the Ten Outstanding Citizens of 1955, he Is under consideration by Variety Clubs to serve as executive director. by the Herald PERRY LIEBER, after 25 years publicizing RKO Radio Pictures, is resigning, the company announced Tuesday in New York, where it had assigned him as a national director. Mr. Lieber previously had been at the studio as publicity director. Mr. Lieber is returning to Hollywood. ^Lid wee I by the Herald ICIU red