Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000365
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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7f THE THEATRE SUPPLY MART" Index to Products Advertised 6l Described in this Issue, with • Dealer Directory • Convenient inquiry postcard Finns are ■embered for easy identiSeotiea in using postcard. Dealer indications refer to listing on following page ADVERTISERS NOTE: See small type under advertiser's name for proper reference number where more than one kind of product is advertised. Reference Adv. Number Page I — Adler Silhouette Letter Co 41 Chan0eable letter signs: Front-lighted ^nels for drive-ins (lA). back-lighted panels (FB). and changeable tetters (1C). All dealers. 2 — American Playground Device Co 8 Drive-in playground equipment. Direct. 3 — American Seating Co 7 Auditorium chairs. NTS. 4 — Ashcraft Mfg. Co., C. S 2nd Cover Projection are lamps. Unafflliatcd dealers. 5 — Associated T & R Co 38 Admissions signs. Direct. 6 — Ballantyne Co., The 21 In-ear speakers (6A). sound systems (6B), Dealers 3. 20. 22. 24 . 35, 37. 42. 47. 68 , 76. 87. 92. 100. 105, 106, 116. 7 — Bausch & Lomb Optical Co 5,28 Projeefion lenses. Direct, branches and affiliated dealers in all major cities. 8 — Blue Seal Sound Devices 38 Projectors (8A), projector bases (SB), soundheads (8C), magazines (8D), stereophonic attachments (8E), amplifiers (8F). speakers (8G). Direct. 9 — Bodde Screen Co 43 Projection screens. Direct. 10 — Carbons, Inc 27 Projection carbons. Direct. I I — Eprad In-car speakers. Unaffiliated dealers. 12 — F&Y Building Service, The 41 Architectural design and building service. 13 — Paige & Associates, Doc 26 Distributors. If — Garver Electric Co 31 Rectifiers. Direct. 15 — Goldberg Bros 41 Portable ticket box (or drive-ins (I5A). ticket box (or indoor theatres (I5B). All dealers. 16 — Heyer-Shulti, Inc 30 Metal projection arc reflectors. All dealers. 17 — Heywood-Wakefield Co I® Auditorium chairs. Dealers 8, 10, 14, 26. 32, 41, 55, 58. 94, 97 and branches. 18 — International Projector Corp 29 Complete projection and sound systems. NTS. 19 — Isco Optical Works 37 Projection lenses. Direct. 20 — K-Hill Signal Co 39 Drive-ln ear counter. Direct. 21 — Kollmorgen Optical Corp 31 Projection lenses. NTS and all dealers. Reference Adv. Number Page 22 — LaVeni Machine Works 33 Projector parts. All dealers. 23 — Miracle Equipment Co 3 Drive-in playground equipment. Direct. 24 — National Carbon Co 4 Projection carbons. All dealers. 25 — National Theatre Supply 6,23 Distributors. 26 — Projection Optics Co., Inc 32 Projection lenses. Distributor: Raytone Screen Corp. 27 — Radio Corp. of America 37,39 Drive-In lighting towers (27A), drive-in attraction board letters and signs (27B). Dealers marked. 28 — Raytone Screen Corp 30 Drive-in screen paint. Direct. 29 — RCA Service Co 33 Projection and sound maintenance service. 30 — S. O. S. Cinema Supply Corp 26 Projection lenses. Direct. 31 — Sonken-Galamba Corp 24 In-car speaker stands and guide light posts. Direct. 32 — Star Cinema Supply Corp 32 Distributors. 33 — Strong Electric Corp., The 9 Rectifiers. Unaffiiiated dealers. 34 — Theatre Seat Service Co 43 Theatre chair rehabilitation service. Direct. 35 — Thermolator Corp 24 In-car heaters. Direct. Reference Adv. Number Page 36— Todd Shipyards Corp 26 Insecticide togging equipment for drive-ins. Direct. 37 — Wagner Sign Service, Inc 24 Changeable letter signs: Front-lighted panels for drive-ins (37A), back-lighted panels (37B), and changeable letters (370. Dealers I, 2, 8. It. 13. 14. 15. 16. 18 . 20. 21. 22. 23. 24. 25. 26, 27. 28. 29, 30, 31, 32 . 34, 35, 36, 38. 39, 40, 41, 42. 43. 44, 47, 48 , 50. 52, 53 . 55, 56. 58. 59, 61. 62. 63. 65 . 66. 67, 68. 70. 71, 74. 75. 77. 78, 80. 82. 84. 85 , 86. 87. 90, 91, 93 . 94. 97. 99. 101, 102. 103, 106. 107, no. III. 113, 115, 116, 118. 122. 123, 124, 125. 38 — Westrex Corp 39 Foreign distributors. 39 — Williams Screen Co 38 Projection screens. Direct. EDITORIALLY . . . FIELD CLEANING MACHINE, page 34. Machine for drive-in theatres to collect all types of litter on the field. Announced by Mid East Sales Company. Postcard reference number 40E. NEW PROJECTION SCREEN, page 34. Screen with aluminum surface, produced with three reflective factor ratings. Marketed by Bodde Screen Company. Postcard reference number 9A. NEW IN-CAR HEATER, page 34. 500-watt heater for drive-ins, from Electromode Division of Commercial Controls Corporation. Postcard reference number 41 E. SOAP-DISPENSER AND SHELF, page 34. Combination gravity-fed soap dispensing system and multi-purpose shelf for washrooms. Made by American Dispenser Company, Inc. Postcard reference number 42E. For further information concerning products referred to on this page, write corresponding numbers and your name and address, in spaces provided on the postcard attached below, and mail. Card requires no addressing or postage. TO BETTER THEATRES Service Department: Please have literature, prices, etc., sent to me according to the following reference numbers In February 1956 issue — NAME — THEATRE or CIRCUIT STREET ADDRESS emr state