Motion Picture Herald (Jan-Mar 1956)

^LVEtlcBEV,! 1674 SUMMIT LAKE BLVD., AKRON. O. Originators of All-Plastic i. Seamless Plastic Screens • Superior Model "A" 35mm Projectors • Superior DeLuxe Bases • Superior Magazines 2000 ft. or 5000 ft. cap. • Blue Seal 35mm Optical Sound Heads • Blue Seal 4 track Stereophonic • Attachments • Complete line of Amplifiers • High Fidelity Speaker Systems BLUE SEAL SOUND DEVICES P. O. BOX 1008, NEW CANAAN. CONN. DRIVE-IN CHANGEABLE SIGNS ALL SIZES PLEXIGLASS PLATES TO FIT ANY SIGNS CHANGEABLE INSERTS CIIIIUKrN « 1/ AT LOW COST See your own local dealer or write direct ASSOCIATED T. & R. CO. 354 West 44th St., New York 36. N. Y. I y/'ee an4 Ca^if Some advertisements offer literature on the product advertised, and often a coupon is included as a convenient means of procuring it. Moreover, The Theatre Supply Mart (insert at page 35) provides a postcard for this purpose. . . . Or, if you do not see what you want advertised in this j particular issue, you may write the BETTER | THE TRES SERVICE DEPARTMENT. | Rockefeller Center, New York 20. ; (since staining is actually a chemical reaction). Further, each thread of saran is exceedingly tough, the manufacturer asserts, and “cannot be worn out through abrasion.” It is also said to be mildewproof and fade-resistant. The patterns in the “Nylo-Saran” line are adaptable to both modern and traditional decor. One pattern, called the “Exotic” (photo page 37), is available in many pastels and decorator colors, including Emerald, Persimmon, Honey, Cerulean Blue and Fiesta Gold. This pattern is one that is woven with threads of aluminum yarn. EIGHT THEATRES MODERNIZE Installations of RCA auditorium chairs and carpeting in eight theatres recently have been reported by J. F. O’Brien, manager of the Theatre and Sound Products Department, Radio Corporation of America. The installations totaled approximately 3,000 seats and a half-mile of carpeting, he said, adding that they are “indicative of a trend this year (toward making the theatre a more attractive and comfortable place in which to enjoy the technical advances of wide-screen and stereophonic sound.” Orders for seating have been placed by the Belmont, Smyrna, Ga., for 619 chairs, including 465 Griggs’ “push-back” types; the Community, Queens, Long Island, N. Y. for 941 “push-backs”; El Rancho, Culver, Ind., 210 “push-backs”; New, Morgantown, N. C., 428 RCA “50MBW” chairs, (upholstered types with an automatic seat-lifting feature) and the Rey, Raymondville, Tex., 738 “12-A” chairs (all-veneer types designed for use in warm, damp climates). In addition the Belmont and New theatres will install RCA theatre carpeting, 175 yards and 150 yards of “Showmanship” type, respectively. Other purchasers of carpeting include the Roxy, Ford City, Pa., 150 yards of “Top Performer”; the Columbus, Portsmouth, Ohio, 250 yards of custom-loomed “Exhibitor” ; and the El Rancho, Spokane, Wash., 100 vards of “Exhibitor.” Two Vinyl Tiles Added To Flooring Line PLAix BLACK and plain white vinyl tiles have been added to the floor products line of Hewitt-Robins, Inc., Stamford, Conn. They will be marketed under the trade name “Vinall,” which is used for all the company’s homogeneous vinvl floor tiles, according to Wallace C. Gilbertson, general sales manager of the floor products division. The new tiles will be made in 9 by 9-inch squares and in .080-inch gauge. They will be packed 45 square feet to the hox, it is stated. This brings to 16 the colors in the company’s “Vinall” line. The other colors are 50-FOOT BODDE SCREEN IN RENO THEATRE Installation of this new Bodde screen at the Granada theatre in Reno, Nev., entailed special construction of the fire exits beneath it in order to achieve the maximum screen width possible in the theatre. The screen was installed by Bob Bemus of the W. G. Freddy Theatre Supply Company. Reno, and represents the lOOth Bodde screen he has placed. The screen is 50 feet wide by 26 feet high. 38 MOTION PICTURE HERALD. FEBRUARY II, 1956