Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000396
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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DRIVE-IIV MEET DRAWS CROWD TO CLEVELAXD . . . Allied directors also are in session, as is Association of Film Service Organizations; Allied committees to report CLEVELAND: A week of conventions is scheduled to begin here Saturday, all at the Cleveland Hotel. The recently-organized National Association of Film Service Organizations. composed of buying and booking units, will have its first annual convention the first two days. The mid-winter board of directors meeting of Allied States Association begins Sunday and the National DriveIn convention Tuesday. The official program of the board meeting and the drive-in convention is as follows: Sunday, February 19: 10:30 A.M. — Allied States board of directors meeting. Parlor 34. 1 :00 P.M. — Luncheon for board of directors. 2:00 P.M. — Board meeting resumes. Monday, February 20: 10:00 A.M. — Exhibit setup begins on mezzanine. 10:00 A.M. — Allied board meeting. Parlor 34. 1:00 P.M. — Luncheon for board. 2:00 P.M. — Board meeting resumes. 7:00 P.M. — Special rapid transit car leaves Union Terminal for annual dinner of board at Gruber’s Restaurant, Warrensville Center. Tuesday, February 21: 9:00 A.M. — Registration and inspection of exhibits. 12:30 P.M. — Luncheon for delegates and wives. Grand ballroom. Invocation by Rabbi Rudolph Rosenthal of Temple on the Heights. Welcome address by Governor Frank J. Lausche. Personal appearance of Robbie the Robot from MGM’s “Forbidden Planet.” Keynote speech by Horace Adams, convention chairman. Exploitation clinic by David Cheatham, Moon Glow Drive-In, Pulaski, Tenn. Concessions clinic by Edward Eider, Yamins Theatres, New England. Equipment clinic by Hugh McLachlan, Y & \V Theatres, Indianapolis. 7:00 P.M. — Dinner dance sponsored by Pepsi-Cola. Grand ballroom. Wednesday, February 22: 9:00 A.M. — Registration and inspection of exhibits. EQUIPMENT FIRMS EXHIBITING CLEVELAND: The following equipment companies will have exhibits at the National Drive-In convention in Cleveland next week: Arena & Real Pizza Crust, Inc. Arvin Industries Ballantyne Company Berio Vending Company Bevelite Corporation Bowman Dairy Company Carbonic Dispenser, Inc. Castleberry's Food Company Coca Cola Company Confection Cabinet Corporation Cramore Fruit Products, Inc. Cretors Popcorn Machines Dawo Corporation Drive-In Recording Service Drive-In Theatre Mfg. Co. Electromode Eprad Company Fepco Theatre Advertisers Flavo-Rite Foods, Inc. and Can-O-Choc Guiseppi's Frozen Food Co. Harvic Manufacturing Corporation Hertner Electric Company Hollywood Servemaster Company Lily Tulip Cup Company Manco-Vision Manley, Inc. Mid East Sales Company Minneapolis Speaker Reconing Miracle Equipment Company National Carbon Company National Market Equipment Co. National Theatre Supply Ohio Steakette & Barbecue Original Crispy Crust Pizza Pepsi-Cola Company Perel Products Co. Pic Corporation Raytone Screen Corporation RCA Corporation Rex Specialty Bag Corporation R. J. Reynolds Tobacco Company Smithfield Ham & Products Company Sportservice Corporation Steel Products Company Strong Electric Company Thermolater Corporation Top Advertising Service Tyson-Caffey Corporation 1:30 P.M. — Film clinic for large cities, conducted by Robert Morrell, S and S Theatres, Cincinnati. Grand ballroom. 7:15 P.M. — Buses leave hotel for Nela Park, General Electric research laboratory. Welcome talk by R. L. Getting, manager of G. E. Lighting Institute. “Light and color for drive-ins,” R. T. Dorsey and A. L. Hart. “Lighting the way,” A. Rodgers and George Howard. “Is Your Drive-In Lighted?,” W. D. Riddle. These will be followed by demonstrations and refreshments. Thursday, February 23: 9:00 A.M. — Inspection of exhibits. 12:30 P.M. — Luncheon in grand ballroom. Invocation by Rev. Annin Draegert, Faith Lutheran Church. Report from Washington by Abram F. Myers, Allied general counsel. Report on Emergency Defense Committee by Ben Berger, chairman. Other committee reports. 6:00 P.M. — Cocktail party given by Berio Vending Co. Cleveland Room. 7:30 P.M. — Annual banquet sponsored by Coca-Cola. Grand ballroom. Invocation by Rt. Rev. Msgr. Robert Navin, St. John’s Cathedral. Toastmaster, Mr. Myers. Personal appearance of Kim Novak and Anne Erancis. Entertainment program. New Art House in Ohio COLUMBUS: The Indianola. 550-seat North Side neighborhood theatre, is now an art house, it is announced by Charles Sugarman, who leased it from operator Frank Marzetti. Mr. Sugarman, who owns another local art house, the World, opened the Indianola under the new policy after refurbishing. The third art house in Columbus is the Bexley, operated by Maurice Sher. 20 MOTION PICTURE HERALD, FEBRUARY 18. 1956