Motion Picture Herald (Jan-Mar 1956)

Columbia TV Films The titles of the 104 Columbia feature films scheduled for distribution to television outlets throus;h Screen Gems. Inc., Columbia subsidiary, were announced by Robert H. Salk, sales director, at the Screen Gems international sales meetinof at the Hotel Warwick, Xew York, recently. Amon_^ the stars who appear in the released films are Ging-er Rogers, Cary Grant, Bing Crosby, Rita Hayworth. Paul Muni, Ingrid Bergman, Brian Aherne and Humphrey Bogart. The pictures will be available to TV stations and advertisers throughout the United States and Canada in “custom-tailored” packages. ]\lr. Salk added. The many titles on the list announced at the sales meeting include: "Adam Had Four Sons,” “Doctor Takes a Wife,” “Commandos Strike at Dawn,” “Fuller Brush Man,” “Guilt of Janet Ames." “Let Us Live,” “Music in My Heart,” “Night to Remember,” “Pennies from Heaven,” "Sahara,” “The Desperadoes.” “You’ll Never Get Rich,” “It Had to Be You.” and “Once Upon a Time.” DeMilla Honored With Torah Award HOLLYIVOOD : Cecil B. DeMille during ceremonies this week received the first Torah Award ever presented by the National Women’s League of the United Synagogues of America, Pacific Southwest branch. Charlton Heston was honor guest and speaker at the League’s ninth annual Torah Fund luncheon at the Ambassador Hotel. Jeff Chandler gave the English translation for Cantor Abraham Salkov’s rendition of the Ten Commandments in Hebrew. IMr. DeMille is honored with the Award for the “heroic conception” of his film, “The Ten Commandments,” focusing attention on "the moral law,” thus carrying on the purpose of the League, which is to bring knowledge of The Law to the people of the world, and for his own high standards. "Harder They Fall" Key Scenes to Be Shown HOLLYWOOD: Columbia Pictures has prepared a special 30-minute short comprising key scenes from the upcoming “The Harder They Fall,” and is distributing prints to all 33 domestic branches for showing to exhibitors only, A. Montague, general .sales manager, has announced. The special reels, with continuity commentary provided by Columbia executive producer Jerry Wald, include scenes featuring the star, Humphrey Bogart, Rod Steiger, Jan Sterling, newcomer Mike Lane and former boxing champions Joe W alcott and Max Baer. The film has been scheduled by the company for re-..', lease in April. J S: cene HOLLYWOOD BUREAU Start of but one brave product on venture, offset by the completion of four others, dropped the over -all shooting level to a slim 22, meagre for even this seasonally customary dip. The new undertaking is “The Black Sleep", a Bel Air production for United Artists release, which has Basil Rathhone, Akim Tamirofif, Lon Chaney, John Carradine and Bela Lugosi in the cast. Aubrey Schenck is executive producer, Howard W. Koch is producer and Reginald LeBorg is directing. Completions were “Cattle King,” Allied Artists; “Death of a Scoundrel,” independent: “Hilda Crane” and “Si.xth of June,” 20th-Fox. "Alexander" Set for Strong UA Promotion United Artists has set a $251,000 program of advertising in national magazines and newspaper supplements in behalf of Robert Rossen's multi-million dollar CinemaScope production of “Alexander the Great,” it is announced by Roger H. Lewis, national director of advertising, publicity and exploitation. The ad campaign, a key feature of the $1,000,000 promotion hacking “.\lexander,” will reach a combined readership of 147,000,000, according to the company. The advance advertising program will be backed by a mammoth newspaper ad campaign, with insertions timed to break with regional openings. The world premiere will be at the Capitol theatre. New York, this Easter. Produced, directed and written by Robert Rossen, the film stars Richard Burton, Eredric March, Claire Bloom and Danielle Darrieux, and was filmed on location in Spain in color by Technicolor. ]\Ir. Ro.ssen also directed the film. Chinichf O'Gara Named To Buena Vista Posts HOLLYU'OOD: The creation of two new top sales posts in Buena \'ista Eihn Distribution Company was announced this week by Leo F. Samuels, president and general sales manager of the Walt Disney releasing organization. Named eastern division manager is James O'Gara. Jesse Chinich has been appointed western division manager. The new managers, who will be directly responsible to Irving H. Ludwig, domestic sales manager, will divide the company’s district offices as follows: Mr. O'Gara will be in charge of New York, Boston, Atlanta, Cleveland, Philadelphia and Canada. Under Mr. Chinich’s supervision will be Chicago, Denver, Dallas and Los Angeles. iimmiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii THIS WEEK IN PRODUCTION: STARTED (I) UNITED ARTISTS The Black Sleep (Bel-Air Prods.) COMPLETED (4) ALLIED ARTISTS Cattle King ( CinemaScope: Eastman Color) INDEPENDENT Death of a Scoundrel (Charles Martin Prods.) SHOOTING (22) ALLIED ARTISTS Three tor Jamie Dawn COLUMBIA Black Mamba (Todon Prods.: CinemaScope; Technicolor) Zarak Khan (Warwick; CinemaScope; Technicolor) Portrait in Smoke (Films Locations) INDEPENDENT Westward Ho, the Wagons! (Walt Disney Prod.; CinemaScope; Technicolor) Tarzan and the Lost Safari (Sol Lesser Prods.; Eastman Color) mgm The Opposite Sex Somebody Up There Likes Me High Society The Fastest Gun Alive The Living Idol (Al Lewin; CinemaScope; Eastman Color) PARAMOUNT Ten Commandments (Vista Vision; Technicolor) 20TH-FOX Hilda Crane (CinemaScope; De Luxe Color) The Sixth of June REPUBLIC Acapulco RKO RADIO The First Traveling Saleslady (Superscope, Eastman Color) 20TH-FOX The Proud Ones ( CinemaScope; De Luxe Color) UNITED ARTISTS Step Down to Terror (Sidney Harmon's Security Pictures) Fragile Fox (Associates & Aldrich) Rebel In Town ( Bel-Air Prods.) Flight to Hong Kong (Sabre Prods.) U-l Behind the High Wall WARNER BROS. Baby Doll (Newtown Prods.) The Spirit of St. Louis (CinemaScope: WarnerColor) lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Cooper Story in "Post" The Saturday Evening Post begins an eight-part story on Gary Cooper in its February 18 issue, with credits to Allied Artists and the star’s new picture for that company, William Wyler’s “The Friendly Persuasion.” which is now being prepared for release. MOTION PICTURE HERALD, FEBRUARY 18, 1956 23