Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000410
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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c Zeva Yovan, manager of Loew's Orpheum theatre, St. Louis, found this cute and colorful street display, perambulating or somnambulating, for "The Littlest Outlaw" — especially effective outside a travel bureau window. Left to right — and sounding an "A" for the promotion of "The Benny Goodman Story" — manager Bill Zeilor, of the J. P. Harris theatre, Pittsburgh; P. F. Rosian, Universal's district manager; F. J. Guehl, Pittsburgh branch manager, and His Honor, Mayor David Lawrence, who is always v/illing to harmonize with movie promotions. Lester Pollock's four-foot telephone says "You'll talk" about "Ransom" — when that phone rings in the sensational MGM picture, at Loew's Rochester. "Three Bad Sisters" make good in Salt Lake City. Here starlets Marla English, Patricia Blake and Roxanne Arlen, receive the keys to city from Mayor A. F. Stewart, while Art Sutton, manager of the Lyric theatre, at left, looks on. You'll have to figure out what's bad about this trio, on a personal appearance tour for the United Artists picture. Harry Greenman, managing director Bill Blake had all these attractive people — four standees, of the Capitol theatre, on Broadway, two stand-ins, a commentator and accompanist — on station poses with two costumers and a fancy KJEO-TV, Fresno, California, as a half-hour promotion for juke-box, borrowed for the promotion of "Guys and Dolls." "The Benny Goodman Story." ( 34 MOTION PICTURE HERALD, FEBRUARY 18, 1956