Motion Picture Herald (Jan-Mar 1956)

Bratherhoatl Promotional Bata Beady Some 19,000 Brotherhood Week campaign books and promotion kits are being distributed to virtually every exhibitor in the country as well as all exchange offices in 33 cities, it is announced by W’illiam J. Heineman and Spyros S. Skouras, national co-chairmen of the 1956 Brotherhood Drive. The promotional material, prepared by the advertising and publicity committee under the chairmanship of Alfred H. Tamarin, will help showmen bring their entire community into the campaign for Brotherhood Week, set to roll next Monday for the period February 19-26. The kits, which are serviced to theatre owners, managers and exchange officials by National Screen Service under the direction of William B. Brenner, chairman of the accessories committee, contain posters, display cards, membership forms and other material. Under the program outlined in the eightpage campaign book, the highlight of the Brotherhood Week efforts will be a membership fund-raising drive covering theatre patrons, exhibitors, distributors, exchange staffs, salesmen, bookers, theatre personnel and vendors dealing with distributors and exhibitors. Each participating theatre will designate a single day during Brotherhood Week as collection day. The solicitation of contributions is backed by a special Brotherhood newsreel starring Frank Sinatra. The National Conference of Christians and Jew.s, which sponsors the annual Brotherhood Drive, is providing containers for the collections. DeBerry, Maguire Named To Paramount Posts Managerial promotions at two Paramount branches have been announced in New York by Hugh Owen, vice-president of Paramount Film Distributing Corporation. Edmund C. DeBerry has been elevated from Buffalo branch manager to Cincinnati branch manager. He succeeds Herb Gillis, who has taken over as Washington D. C. branch manager. Mr. DeBerry joined Paramount 16 years ago as assistant booker in Charlotte, N. C. He was successively head booker and salesman before being named Buffalo branch manager in 1951. Hugh Maguire has been named to succeed DeBerry as Buffalo branch manager. Mr. Maguire, formerly sales manager at the Philadelphia branch, joined Paramount in 1931 as clerk and shipper in the New Haven branch. He was a salesman for a number of years before becoming sales manager. Edward Lider Again Heads New England Exhibitors BOSTON : The annual meeting and election of officers of Independent Exhibitors, Inc. of New England, the unit of National Allied, was held Eebruary 14 at the Hotel Bradford here, preceded by a luncheon. Edward W. Lider was reelected president; Melvin B. Safner vice-president; Edwin Fedeli second vice-president; Henry Gaudet secretary, and Julian Rifkin treasurer. Mr. Safner and Mr. Rifkin were reelected. Nathan Yamins was named national delegate and Edward W. Lider alternate. Board of directors include Norman C. Glassman, chairman; W. Leslie Bendsley; Ned Eisner, Ray Eeeley, Leonard Goldberg, Arthur K. Howard, Erank LePage, Albert B. Lourie, Walter E. Mitchell, Daniel J. Murphy, Samuel Resnik, Theodore Rosenblatt, Andrew Tegu and Robert Viano. Carl Goldman was reappointed executive secretary of the organization. Whitney, Cooper Plans HOLLYWOOD : Cornelius V. Whitney, president of C. V. Whitney Pictures Co., is currently conferring here with Merian C. Cooper, vice-president and production head of the company, on a comprehensive multipicture production program. Mr. Whitney is also viewing final prints of his organization’s first picture, “The Searchers,” which will be distributed by Warner Brothers. COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING PICTURES ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING UAISJE CORNEL RUSSELL WILDE HO ir^' A HOWARD WELSCH production costarring LUTHER ADLER * JOSEPH CALLEIA with mikhail rasumny • Screen Play by JESSE LASKY, JR. Produced by HOWARD WELSCH and HARRY TATELMAN • Directed by NICHOLAS RAY Cinemascope Cotor by TECHNICOLOR AlEC JACK GUINNESS-MWKINS WE PRISOMEU Screen Play by BRIDGET BOLAND • Executive Producer SYDNEY BOX Produced by VIVIAN A. COX • Directed by PETER GLENVILLE CLEO MOORE with RICHARD CRENNA Screen Play by JAMES GUNN and Gil ORLOVIU Story by RICHARD SAU and MARY LOOS Produced by LEWIS I. RACHMIL Directed by LEWIS SEILER 01 Screen Play by GEORGE F. SLAVIN, GEORGE W. GEORGE t NORMAN RETCHIN • Produced by SAM KATZMAN Directed by WILLIAM CASTLE • A CLOVER PRODUCTION DICK POWELL • EVELYN KEYES „ Johnny 0*cioc4:r with LEE J. COBB • ELLEN DREW • NINA FOCH * S. Thomas Gomez • John Kelloit Screenplay by ROBERT ROSSEN . Directed by ROBERT ROSSEN Produced by EDWARD G. NEALIS • Associate Producer MILTON HOLMES • reprint MOTION PICTURE HERALD, FEBRUARY 18, 1956 37