Motion Picture Herald (Jan-Mar 1956)

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A New Theatre for Suburban Convenience ARCHITECTS: Petersen and Shuflin, Miami BUILDER-OWNER: Anthony Longa, Coral Gables . . . the 1200-seat Riviera in Coral Gables, Fla., which is operated by Loew's Theatres. FRONT AND FOYER-LOUNGE: Located on South Dixie Fiighway in Coral Gables, Fla., opposite the University of Miami, the Riviera is part of a building project which includes three shops for commercial purposes. On the left side of the theatre (see view above) is an arcade designed to provide a covered access from the parking area in the rear which has a capacity of 200 cars. Of structural steel and cement block construction, the theatre has an upper facade treated with a rich brown marble facing contrasted at the entrance area with a buff Texas Shell stone facing. The marquee is faced with porcelain enamel sheets. Four pairs of glass doors trimmed in aluminum lead into the theatre lobby (see photo on facing page) to the right of which is foyerlounge (shown at left). A picture window (at far right in photo above) gives a view of the foyer-lounge area from the street. 10 MOTION PICTURE HERALD, MARCH 3. 1956