Motion Picture Herald (Jan-Mar 1956)

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FAMOUS RCA SPEAKERS FOR LIFE-LIKE SOUND. Your patrons know you're giving them the best when you equip with RCA In-Car Speakers. They consistently deliver high fidelity sound . . . sustain the illusion of reality so important to full enjoyment. You too will know you have the best when your RCA Speakers perform beautifully year after year with minimum maintenance. Nearly two million top value RCA speakers in reliable service in drive-ins throughout the nation. So well accepted they virtually symbolize the modern drive-in. Deluxe equipment or economy models to fit every budget. AND RCA "CIRCLITE" JUNCTION BOX FOR GLAMOUR. The brandnew look in junction boxes. Glamour that makes customers glad they came and eager to return. Against the night darkness a field of colored light bands dramatically mark every post. Choice of red, green or white plexiglas light diffusers. See your RCA Theatre Supply Dealer now to assure delivery of superb RCA In-Car Speakers and glamorous Circlite Junction Boxes for early openings. EXTEND THE SEASON WITH RCA DYNA-HEAT IN-CAR HEATERS. Boost yearly drive-in revenue significantly these three ways: (1) add the admission income from extra months of operation (2) profit from keeping concession business open so much longer (3) cultivate new patron friends for regular season. Light, compact RCA Dyna-Heat In-Car Heater has unique design advantage. Aluminum fins are added to the Calrod element to diffuse heat more effectively while safeguarding patrons from hazard of concentrated heat at port opening. MODERN FIELD LIGHTING TOWER ENCOURAGES CONCESSION BUSINESS. Spreads comfortable illumination over entire drive-in field during show breaks to make concession booth visits safe and inviting. While the show is on soft light remains . . . encourages patrons to quit their cars for refreshments. Withstands wind velocities of 90 m.p.h. Eliminates glaring, screen top lamps, directed in patrons' eyes. 4^ \A t‘ TTW 11 1\' • M U ni L. LET AN RCA DURA-SPAN SCREEN ENDOW YOUR DRIVE-IN WITH THE MAJESTIC LOOK. The modern cantilever design of the Dura-Span makes the screen appear to be a huge mass floating in air . . . gives a drive-in unique character. The RCA Dura-Span is superior functionally . . . it's built to endure the worst the elements can deal out and stand up unimpaired year after year. Takes wind velocities of 90 m.p.h. without a groan. Gets best results with new-technique releases because it's scientifically curved for more uniform light distribution and broader viewing angles . . . it's adjustable to the precise tilt necessary for optimum projection. Completely weatherproof. Approved by building code authorities. Price includes delivery, concrete foundations, erection, shop coat painting of the framework, and finished painting of the screen surface.