Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000531
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Projectionists Stiely and Shultz are shown above removing reflectors and heat shields from Key drive-in lamphouses in preparation for the offseason period. A strong protective case is used for storing each set of lenses. Above projectionist Stiely is shown putting an anamorphic lens away in a compartment made for it. Mr. Stiely shows Mr. Brown the working of his ramp trouble registration device. Each ramp is identified by a letter, and noting a speaker torn off, a ramp light out or other fault, an attendant places a pin of a color indicating the kind of trouble in the exact location on the chart so that projectionists can correct it promptly. dnve-in projection and sound equipment during the winter hiatus. Thermostatic heat control, for example, is strongly advocated by Altec held engineers in the maintenance of proper temperatures to prevent metal condensation, often a costly cause of trouble in non-operating drive-in booths. Picture and sound equipment should be accorded a weekly run-through. The expense involved in the matter of current used in connection with these procedures is nominal, experience at the Key shows. This particular theatre operates under a minimum charge for electricity, in and out of season. This is probably the case with many other outdoor theatres throughout the country. The use of grease as a protective covering for equipment is particularly frown^'' {Continued on page 35) Chances for when you insist on the complete Ballantyne Package The odds go up when you get • • • BALLANTYNE Know-How Big Success in Drive-In Theatres comes as a result of careful planning. And careful planning doesn’t stop with equipment, but covers the whole range of layouts, location and construction. That’s why more and more operators are turning to Ballantyne, because Ballantyne doesn’t just sell equipment. Ballantyne looks at the whole problem of equipping a successful drive-in. From Ballantyne you get cost free advice backed by years of experience. BALLANTYNE Engineering From Ballantyne you get the benefit of years of experience in the design of entire drive-ins, not just certain specialized equipment. And it’s these engineers that you talk with when you buy Ballantyne equipment. Model 6 or 9 Soundhead Dub’l-Cone Speakers BALLANTYNE Layouts Ballantyne provides you with layouts showing economical answers. Ballantyne will furnish you with layouts showing proper grading, exits, entrances ramps, wiring, building layout for projection and concession. MX or RX Amplification 1712 Jackson Street Omaha, Nebraska BETTER THEATRES SECTION 25