Motion Picture Herald (Jan-Mar 1956)

announced by Wagner Sign Service, Inc., Chicago. I'he signs must embody a ^Vagner attracti(':i board, frames, glass and letters. Prizes xor the winners are headed by an ‘‘all-expense paid” plane trip for two to Las \ egas or Bermuda with hotel accommoi.ations, meals and entertainment included. As a substitute for the trip winners may take $2,500. In all there are 30 prizes, with the lowest cash prize being $100. The company has issued a brochure describing the contest. It includes full details on how to take good commercial photos by day and by night and such information as the correct use of filters where colors are apt to pose problems. Each entry must be accompanied by a 50-word statement on how signs have increased business. The contest, which runs for a year, closes February 17, 1957. Judging of the photos will take place at the National Electrical Sign Association Convention February 18, 1957 at the Sheraton Park Hotel, Washington, D. C. The board of judges is comprised of M. IVI. Zimmerman, publisher of Super Market Merchandising, New h; ork City; Kenneth (j. McKiernan of G. F. AIcKiernan & Company, Chicago; David M. Souder, editor of Signs of the Times, Cincinnati; Jack Johnson, advertising manager of Ad\ertising Requirements, Chicago; and James Strong, James Strong Photographic Studios, Toledo. New Curved Curtain Track of Aluminum NEW curved curtain track, made of aluminum and designed to be applicable on all kinds of curved layouts ‘‘even where relatively sharp radii are involved” has been announced by Automatic Devices Company, Allentown, Pa. The new track is called “Curvit-Sure.” The completely ball-bearing track is also obtainable for straight runs and can be used for a “walk-along” type of operation on cycloramas as well, according to Abram Samuels, president of the company. ITe line is designed for medium and heavyduty cord-operated curtain tracks. New "White" Paint for Drive-In Screens A NEW “white” paint for drive-in screens, which can be applied with brush, roller or ordinary spray equipment, has been developed by the Radiant Manufacturing Corporation, Chicago. Tradenamed “Vynaplastic,” the paint is said to dry quickly, and two coats may be applied within one hour. The manufacturer asserts that the paint “dries to a white, smooth film” and will not “discolor under any weather conditions.” He also declares that it has “complete resistance to alkali as commonly found in plaster, transite, flexrock board, stucco or other masonry surfaces.” No primer or sealers are required on these surfaces, it is stated, and the new paint, “once properly applied, can be recovered without costly or elaborate preparation.” Water-thinned, the new product con tains no oil and may be applied safely to wet surfaces. Once dry, the film of the paint does not water spot, according to the manufacturer. Instead, he explains, it “breathes” to avoid blistering and peeling. In addition he claims that it “is selfcleaning since it chalks gradually while maintaining perfect integrity of surface.” It is stated that 450 square feet can be covered with one gallon of the paint. On initial installations the manufacturer recommends that a second coat be applied. • FAIGE RELOCATES COMPANIES The relocation of New York headquarters for the firms — Norpat Sales, Inc., Norpat International Division, “Doc” Faige & Associates and American Selectifier Division— to 630 Ninth Avenue has been announced by M. D. “Doc” Faige, president. The new location, taken over on March 1st, provides the firms with an easily accessible showroom at street level, Mr. Faige said. Offices and warehouse facilities are also in the same building. • "LUXURIA" SCREENS AT DISNEYLAND As a part of recent improvements in its “Circarama” exhibit at the Walt Disney amusement park in California, Disneyland, the American Motors Company installed ] 1 new “Luxuria” projection screens, made by the Stewart-Trans-Lux Corporation, 'J'orrance, Calif. The screens were custom-designed to meet specifications supplied by Bill Ralke, president of the Ralke Company, Los Angeles, which is in charge of all audio-visible facilities at Disneyland. DEALERS TOLD OF NEW RADIANT 16MM LENS Features of the "Superama 16," a new anamorphic lens for taking and projecting pictures in 16mm CinemaScope made by the Radiant Manufacturing Corporation of Chicago, were explained to photography dealers and distributor representatives in the Los Angeles area at the Beverly Hilton Hotel recently by A. Wertheimer, (left), Radiant executive vice-president. Mr. Wertheimer said the new lens "can be used with equal ease on all major makes of 16mm cameras and projectors." It will open the field of wide-screen pictures (at an aspect ratio of 2.66 to I ) to amateurs, schools and industry, he declared. Also shown for the first time at the meeting was the "Panatar 16" variable anamorphic lens for projection of 16mm films. This lens, made by Panavision, Inc., Hollywood, and the "Superama 16" will be distributed solely by Radiant. 30 MOTION PICTURE HERALD, MARCH 3. 1956