Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000537
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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77 THE THEATRE SUPPLY MART“ Index to Products Advertised & Described in this Issue, with • Dealer Directory • Convenient inquiry postcard Fimt are eambered for easy ideotification in using postcard. Dealer indications refer to listing on following page. ADVERTISERS NOTE: See small type under advertiser's name for proper reference number where more than one kind of product is advertised. Reference Adv. Number Page I — Adler Silhouette Letter Co 27 Changeable letter signs: Front-lighted panels for drive-ins (lA). back-lighted panels (IB), and changeable letters (1C). All dsalers. 2 — American Seating Co 5 Auditorium chairs. NTS. 3 — Ballantyne Co., The 25 Planning and equipment drive-la package. Dsalers 3. 20. 22. 24. 35. 37. 42. 47. S8. 76. 87. 92. 100. 105. 108. 116. 4— Bausch & Lomb Optical Co 17 Projection lenses. Direct, branches and afllliated dealers. 5 — Blue Seal Sound Devices 28 Projectors (5A). projector bases (5B). soundheads (5C). magazines (50). stereophonic attachments SE, amplifiers (5F). speakers (5G). Direct. 6— Bodde Screen Co lb Projection screens. Direct. 7 — Carbons, Inc 15 Projection carbons. Direct. 8 — Eprad 16 In-car speakers. Unafflilated dealers. 9 — F & Y Building Service, The 27 Architectural design and building service. 10 — Paige & Associates, Doc 28 Distributors. 11 — Heywood-WakeReld Co 2nd Cover Auditorium chairs. Dealers 8, 10, 14, 28, 32, 41, 55, 58, 94, 97 and branches. 12 — International Projector Corp 28 Complete projection and sound systems. NTS. 13 — LaVezzi Machine Works 18 Projector parts. All dealers. 14— National Carbon Co., Inc 4 Projection carbons. All dealers. 15 — National Theatre Supply 6, 27 Distributors. 16 — Projection Optics Co., Inc 29 Projection lenses. Distributor: Rayten Screen Corp. Reference Adv. Number Page 17 — Radio Corp. of America 19-22 Drive-in admission control system (I7A), In-car speakers (I7B), beaters (170. drive-in signs (7D). projection lamps (I7E), amplifiers (I7F), drive-ln screen towers (I7G), projectors (I7H), drivs-ln field light towers (171). Dealers marked *. 18 — RCA Service Co 18 Projection and sound maintenance service. 19 — S. O. S. Cinema Supply Corp 27 Projection lenses. Direct. 20 — Star Cinema Supply Corp 29 Distributors. 21 — Strong Electric Corp., The 3 Projection tamps. Unafliliated doalers. 22 — Theatre Seat Service Co 29 Theatre chair rehabilitation service. Direct. 23 — Thermolator Corp 33 In-ear heaters. Direct. 24 — Wagner Sign Service, Inc 33 Changeable letter signs: Front-lighted panels for drive-ins (24A), back-lighted panels (24B). and changeable letters (24C). Dealers I, 2. 8, II, 13. 14. 15, 16. 18. 20. 21. 22. 23. 24. 25. 26, 27, 28. 29, 30. 31, 32. 34, 35, 36. 38. 39. 40, 41, 42. 43. 44. 47, 48, 50, 52, 53. 55, 56. 58. 59. 61, 62. 63. 65. 66. 67, 68. 70, 71. 74. 75. 77. 78. 80. 82. 84. 85. 86. 87, 90, 91. 93. 94, 97, 99. 101, 102, 103, 106, 107, no. Ill, 113, 115, 116, 118, 122, 123. 124, 125. 25 — Walker-American Corp 29 Projection screens. NTS. Reference Adv. Number Page 26 — Wenzel Projector Co 18 Projectors (25A), soundheads (25B). Unafflilated dealers. 27 — Western Service & Supply 29 Distributors, 28 — Westrex Corp 27 Distributors. 29 — Williams Screen Co 28 Projection screens. Direct. EDITORIALLY . . . SOUND SYSTEMS LINE, page 26. New Westrex line of sound equipment for theatres, including multi-channel and one-channel systems for both magnetic and optical reproduction. Postcard reference number 27A. AIR-CONDITIONERS, page 28. New line of packaged air-conditioners from General Electric. Designed to be suspended from ceiling. Postcard reference number 29E. PORTABLE VACUUMS, page 29. Line of portable vacuum cleaning units, made by Spencer Turbine Company, ranging in power from 1/2 through I h.p. All can be used for either dry or wet pick-up. Postcard reference number 30E. CURVED TRACK, page 30. Aluminum curtain track for all types of curved layouts. Made by Automatic Devices Company. Postcard reference number 3 1 E. For further information concerning products referred to on this page, write corresponding numbers and your name and address, in spaces provided on the postcard attached below, and mail. Card requires no addressing or postage. TO BETTER THEATRES Service Department: Please have literature, prices, etc., sent to me according to the following reference numbers in March 1956 issue — NAME. THEATRE or CIRCUIT. STREET ADDRESS CITY -STATE