Motion Picture Herald (Jan-Mar 1956)

Page scan 000554 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000554
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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THIS HAPPY TRIO has just announced that "the world's most famous glamour star" will release her first picture through Warner Brothers. Jack L. Warner, right, hands Marilyn Monroe her key to the studio. Milton Greene, vice-president of Marilyn Monroe Productions, is with them. Miss Monroe's co-producer and star in "The Sleeping Prince" is Sir Laurence Olivier. They will begin working late summer, using VistaVision, Technicolor, and a screen treatment by Terence Rattigan, who also wrote the London stage play. by the Herald THE APPEAL. Spyros Skouras, 20th-Fox president, starts the New York motion picture industry campaign tor the Red Cross. Industry chairman eight years, Mr. Skouras again was host at luncheon for its leaders. With him at the dais, Mrs. O'Neill Ryan, women's campaign committees chairman; H. S. M. Burns, local chairman; Shirley Jones, star of "Carousel"; and E. Roland Harriman, national chairman. SEVENTY YEARS OLD and 45 years a Cleveland theatre man, M. B. Horwiti the other evening heard testimony of friendship from 300 in the local industry. At the dais above are Arthur Greenblatt. toastmaster; Jack Sogg, MGM; I. J. Schmerti, 20th-Fox; Meyer Fine, Associated Circuit; Mr. Horwitz; Nate Schultz, Allied Artists; Jack Shulman, exhibitor, and Morris Lefko, RKO. wee t in P Icturi ed THIS IS THE EL PORTAL, Las Vegas, where MGM opened its saga featuring that town, some gambling naturally, and of course plenty of music and dancing; and below are some of the Hollywoodians who gave the opening and television show valuable punch. In array, Peter Lorre, hotel owner Jack Entratter, Eddie Cantor, June Haver, and Fred MacMurray. The picture: "Meet Me in Las Vegas." 10 MOTION PICTURE HERALD, MARCH 10, 1956