Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000561
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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l'^/\ ngVWith Exhibitors, press and opinionmakers will go -go -go ...to this great, great show ! Write down the date -plan to bring the family -your tickets are on the way ! Come see a famous TV star grow to tremendous boxofflce stature in VistaVision! Gobel garbles the facts of life as he sings and dances with that ‘'Anything Goes” girl Mitzi Gay nor in a lush and lavish romance with more music and laughs than there are birds and bees in Maythe month you’ll be playing it! Co-starring REG/WALD GARDINER FRED CLARK Produced by PAUL JONES Directed by NORMAN TA UROG Screen Play by SIDNEY SHELDOI^ and PRESTON SPURGES Based on a Story by MONCKTON HOFFE Musical Numbers Staged by NICK CASTLE New Songs by HARRY WARREN and MACK DAVID U.S. Weather Bureau Official Report: Spring, 1956, arrives March 20th at 10:21 A. M. — Eastern Standard Time. Color by TECHNICOLOR