Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000564
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Columbia Moving Out Its Top Product More Rapidly product’ I mean pictures with surefire box office values, with top name stars, produced and directed by top creators utilizing every production value at their command.” Mr. Montague added that Columbia hoped in this way to make an important contribution toward counteracting the box office slump. He pointed out that the special sales convention will discuss sales policy and releasing, advertising and promotion plans for each of the 15, seven of which are in CinemaScope and color by Technicolor, one in color by Technicolor and the remainder in black and white. Photography, he said, is completed on all 15 films, which show a wide variation of content, including musical comedy, drama with music, comedy, love story, melodrama, adventure and science fiction as well as straight drama. List of the Productions The 15 productions include: Autumn Le.aves, a William Goetz production starring Joan Crawford and featuring Cliff Robertson, directed by Robert Aldrich. Storm Center, a Phoenix Production starring Bette Davis, and directed by Daniel Taradash. The Solid Gold C.'vdill.\c, starring Judy Holliday and Paul Douglas, directed by Richard Quine. The H.\rder They Fall, starring Humphrey Bogart, and co-starring Rod Steiger and jan Sterling, directed by Mark Robson. The Eddy Duchin Story, starring Tyrone Power, with Kim Novak, directed by George Sidney. JuB.\L, starring Glenn Ford. Ernest Borgnine and Rod Steiger, directed by Delmer Daves. The Cockleshell Heroes, a Warwick Film Production starring Jose Ferrer and Trevor Howard, and directed by Mr. Ferrer. Night Bus, starring June Allyson and Jack Lemmon, and produced and directed InDick Powell. S.^FARi, starring Janet Leigh and \ ictor Mature, directed by John Gilling. who also wrote the screenplay. Over Exposed, starring Cleo Moore with Richard Crenna, directed by Lewis Seiler. Rock Around the Clock, starring Bill Haley and his Comets, directed by Fred h. Sears. Earth Versus the Llying Saucers, starring Hugh Marlowe and Joan Taylor, directed by Lred F. Sears. The Seventh Cavalry, starring Randolph Scott wdth Barbara Hale, directed by Joseph Lewis. Storm Over the Nile, starring Laurence Harvey and Anthony Steel and introducing {Continued on of'f'ositc page) MOTION PICTURE HERALD, MARCH 10. 1956 FIFTEEN pictures which by reason of cast, budget, production values, story, or combinations of these factors are rated by the company as top productions will be released by Columbia Pictures between now and September, it was announced this week. Abe Montague, vice-president and general sales manager, leaving New York for a special sales meeting Sunday in Chicago, said the decision to release these 15, in addition to other product, was taken in order to satisfy the demand for more top product. ‘A\'e have to face a situation in which the motion picture box office has fallen off since last September,” said the sales executive. "Columbia’s way of facing up to this challenge will be to release every available top production for e.xhibition in the next six months. We will release at a rate of better than two films a month, top product of a calibre that in normal times we would release at the rate of one a month. By ‘top Above, Paul Douglas, chairman of the board, stands back as Judy Holliday takes over in "The Solid Gold Cadillac." Below, Kim Novak adoringly watches Tyrone Power as Eddy Duchin in "The Eddy Duchin Story."