Motion Picture Herald (Jan-Mar 1956)

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Janet Leigh and the White Hunter — Victor Mature — in "Safari." {Continued from opposite page) Mary Ure, directed l)v Terence Young and Zoltan Korda, and produced by ^Ir. Korda. Z.\R.\K Khan, a Warwick production starring Victor IMature, Anita Ekberg and Micliael Wilding, and directed by Terence Young. In announcing the convention, which continues through March 16, Mr. Montague added : “The program of motion picture selling and promotion which will be developed in the course of our Chicago meetings will be of the utmost importance not only to our own organization but to the exhibitors of the country as well.” Pointing up the ever-increasing emphasis being placed upon point-of-sale merchandising of its product by Columbia, Mr. Montague said that for the first time the divisional exploitation managers will be brought in from their stations throughout the country to attend a general sales meeting. Present for the Chicago sessions will be key personnel from the home office sales, sales service and advertising-publicity departments, as well as all of the company’s domestic division and branch managers. To Introduce Neiccomers Four newcomers, who Columbia believes have the potential to reach the heights as have Jack Lemmon and Kim Novak in recent years, will be introduced. Three are actresses Felicia Farr, Valerie French and Victoria Shaw, and one is an actor. Cliff Robertson, recently seen in “Picnic.” Producers of the 15 films, from Columbia’s home lot and affiliated independents, include Irving Allen and Albert Broccoli, Julian Blaustein, Harry Joe Brown, William Fadiman. William Goetz, Sam Katzman. Fred Kohlmar, Zoltan Korda, Dick Powell, Lewis Rachmil, Charles Schneer, Jerry W ald and Philip Yordan. Jack Lemmon and June >lffy$on at the start of the adventure that happened one night in "Night Bus." Above, "The Cocklesheli Heroes." Below, Ernest Borgnine in "Jubal.” Humphrey Bogart in the climactic scene of "The Harder They Fall." In the background is Jersey Joe Walcott, who plays himself as a trainer. MOTION PICTURE HERALD, MARCH 10, 1956 2