Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000676
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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WIN A TRIP ro NEW YORK lor IWOr | AND ALSO WIN A TRIP TO NEW YORK EOR VOMR fAVORITE DISC JOCKCT! ■ {»/9f f*x ^AU9C£ heprA Mv/ovt Se^py Cppfttf! The full-page ad in fhe Milwaukee Journal, promoted by Bunny Brunner and Harry Boesel, for the run of "The Benny Goodman Story" at the Fox Palace theatre, which started everything. Harry Boesel, right, with Bill Farr, of Columbia Records, turns over the proof page to Sydney Ashton, United Airlines stewardess, which she brought into New York tor the Steve Allen TV program. And Ted Bindrich, assistant manager at the Fox Palace theatre, mails that giant postcard to Steve Allen, which also landed on TV screens across the country, in a sensational tieup. FqxMUKETHUTK 537 W. Wise. AVE. MUttUKCtWiSC MR. STEVE AttEM IttTKP' Geni of the ville. Junior beauty winner Dick Colbert, Ul branch manager, William Campbell, star of Ul's "Backlash" — and none other than Jack Matlack, Unial George Krevo, manager versal's field exploitation man in Portland, Oregon — with 40 Palace theatre, Jackson openings in line. Florida, conducted the Chamber of Commerce contest, with this happy as "Miss Jacksonville." Roger Lewis, United Artists' national director of advertising, publicity and exploitation, and advertising manager, Joseph Gould, pose with that terrific broadside on "Alexander." Louis J. Finske, president of Florida State Theatres, Douglas Netter, Harry Woodbridge and Harry Botwick, in Miami tor the southeastern opening of "Oklahoma!" at the Miami Sheridan theatre. 44 MOTION PICTURE HERALD, MARCH 24, 1956