Motion Picture Herald (Jan-Mar 1956)

Page scan 000691 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000691
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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A classified digest of articles of lasting value in Better Theatres from March 1955 through February 1956; and of purdata on 1 956 >f theatre equipmaterials and supMes, and of refreshment service equipment and merchandise. S^uifjectAi C U I D number Km PAGE Theatre Design, including Decoration and Equipment Layout: Remodeling for Modern Decor ... 14 Theatre with Auditorium on Second Floor Approached by Ramp ... 17 Main Factors in Carpet Selection . . 21 g Downlighting for Theatres .... 23 Auditorium Seating: Wide-Screen's Effect on Seating Plans 20 ■ ■ ■ Management: Avoiding Legal Liability in Patron Misbehavior 24 PAGE Projection and Sound: The Effect ^f Wide-Screen on Maintenance 27 Simplifying Projection Techniques . . 30 Speed in Projection Optics .... 32 Drive-In Theatres: Planning a Drive-In Theatre^. ... 35 ■ ■ ■ Better Refreshment Merchandising: Report of 1956 Survey 43 Theatre Sales Champions 47 Special Merit Awards 50 Service Schemes for Drive-Ins ... 52 Placing Equipment in Indoor Stands 64 iHatket hata: QUIGLEY PUBLICATIONS, RockefalUr Center. New York 20, N. Y.. Circle 7-3100; RAY GALLO, Advertising Manager; CHICAGO: 120 S. LaSalle Street, URBEN FARLEY, Midwest Representative. PAGE Advertisers Index 75 Air Supply & Conditioning . . . . Architectural Materials, Design & Interior Decoration Service . . . . 69 70 70 71 54 Attraction Advertising & Marquees Auditorium Chairs & Seating Fabrics Beverage Dispensers and Supplies . Candy Merchandise 57 Chewing ^m 60 Display Equipment and Service Bars . 60 Drive-In Theatre Equipment .... 73 PAGE Floor Coverings 77 Food Equipment and Service ... 61 Food Products for Fast Service ... 60 Ice Cream and Custard Machines . . 62 Lighting 78 Maintenance and Wash Room Equipment 78 Popcorn Machines and Supplies . . 62 Projection and Sound Equipment . . 79 Stage Rigging & Curtain Controls . . 88 Ticket Sales & Admission Control . . 88 Theatre Supply Dealers 66 is published the first week of the month, with each regular monthly issue a bound-in section of Motion Picture Herald, and in an annual edition, the Market Guide Number, which is published under its own covers in March, as Section Two of The Herald. GEORGE SCHUTZ, Editor BETTER THEATRES Section, Guide Number of 1956 9