Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000696
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Theatfe tie^ian INCLUDING DECORATION AND EQUIPMENT LAYOUT Remodeling for Modern Decor Renovation schemes for front, lobby, foyer and auditorium as carried out in three theatres BABYLON THEATRE, on Long Island, New York, an operation of Associated Prudential Theatres was rebuilt following a fire. The new front (shown at right) is constructed of glass, brick In dark grey and black and white marble. The mezzanine level is opened to the street and lobby by a large picture window. On either side of the three pairs of entrance doors are two windows used to hang poster display cases against a curtain background. The front canopy is of steel with a cement plaster soffit containing downlights. The box-office is a small glass enclosure (Inside the lobby) which is trimmed in Formica-covered wood. From the lobby, entrance is made into a foyer and then into the auditorium through a passageway to the left of the mezzanine stairs. Carpeting is an Alexander-Smith pattern. The refreshment stand Is constructed of glass and Formica. The remodeling architect was Maurice Sornik, New York. THE KENMORE theatre, Boston, an operation of Louis Richmond. Except for the semi-circular marquee, the front was completely remodeled with the wails refaced In semi-glazed brick. The centrally located box-office (above) was removed and a new one built Into the middle of a curved sidestructure (right) which hides stairs leading to the manager's office and the projection booth. The box-office is flanked by two 8-foot high brass panels extending a few inches outward from black mosaic strips above and below. The floor here has been covered with rubber matting in a reddishbrown color. From the front doors entrance is made into a small lobby to the right of which are ten stairs leading down Into the main auditorium. Directly beyond the lobby Is the foyer-lounge (described on facing page). The remodeling architect was William Riseman, Boston. usto F08 AUtJtiriaU: WLL *»P1« ; vni»rs cowl : Y s HUROK PREsiirr UERDi’S AIDA’UIXOLOI SOPHIA LOREN voice of IQH 14 Motion Picture Herald, March 24, 1956