Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000698
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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BABYLON AUDITORIUM: In the auditorium (above), which seats 1200 on two levels, the side walls are covered in satin damask in a rose color. The ceiling is acoustical fibre glass tile left white. Seating is divided between 900 on the main floor and 300 in the balcony with chairs spaced 36 inches back-to-back. All chairs are Heywood-Wakefield upholstered in velour — blue for the main floor and turquoise for the balcony. The screen curtain and draperies are of hammered satin — the former rose, the latter gold — and were supplied, as was the wall fabric, by the Novelty Scenic Studios. The screen is a Vocalite 50 feet wide. Projectors are Simplex, equipped with Kollmorgen f/1.7 lenses and lighted by Ashcraft lamps with 9mm positive trim operated at 90 amperes. Anamorphic lenses are Bausch & Lomb. Sound is Ampex. COMMUNITY AUDITORIUM: Here the major remodeling work, outside of modernized lighting and new seats, consisted of removing the "ginger-bread" from the ceiling and walls and refinishing them in simple design with plaster painted a light blue. The rear of the auditorium has been closed off from the lobby by a wall (view above) and a "party room" constructed at the rear of the orchestra on the left. The Colonial motif is carried out in the auditorium through white columns placed in the front on each side with a "sunburst" lighting fixture of raetal mounted between two of the columns (view at left). Seating on the main floor is still in a three-bank, four aisle plan with about 750 chairs on that level and 950 in the balcony. (Only a very few seats were lost through the remodeling program.) The new chairs are Griggs "push back" in blue and carpeting is a continuation of the pattern in the foyer and lobby. A new Bodde screen was installed for a picture 35 feet wide, and the theatre is equipped for ClnemaScope with three screen speakers. Air conditioning is Chrysler "Airtemp." The mezzanine, on which are located the men's and worrven’s rest roems, can also be reached by stairs at rear of orchestra. 16 Motion Picture Herald, March 24, 1956