Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000699
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Auditorium on Second Floor Reached by Ramp, Saying Street Frontage for Stores The La Rampa, new 950-seat theatre in Havana, Cuba, of modern design, featuring a wide-screen with a luminous surround. Architect: Gustavo Botet, Havana. Consulting Architect: Ben Schlanger, New York. PLAN, FRONT AND LOBBY: The La Rampa is located in a new business section oF Havana and is owned and operated by a Havana company headed by Dr. Ventura Dellunde. Contemporary in architectural styling throughout, with an auditorium almost purely functional in design, the La Rampa presents an architectural scheme of general rather than local possibilities of application, except for a plan of approach from street to theatre-proper occasioned by the economic advisability of locating the auditorium at a secondstory level. An airlines office adjoins the vestibule (below) on one side, a restaurant is on the other. The front (shown top right) is a simple composition of rectangular forms largely of fluted stone with entrance to the theatre brightly marked out from adjoining businesses by a marquee with fascias of silhouette attraction panels and a back-lighted soffit of translucent material combining fibre glass and plastic. The box-office is recessed in right vestibule wall. The vestibule leads into a lobby containing a sunken garden-like lounge, which is encompassed by a railed ramp (right) giving access to the auditorium. (Conihiiied on following page) BETTER THEATRES Section, Guide Number of 1956 17