Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000755
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Drive-In Theatre Equipment For projection, sound, ticket booth, attraction advertising equipment, see those divisions {Index page 67). For refreshment service products See Better Refreshment Merchandising Catalog Data {Index page 43.) AMERICAN PLAYGROUND DEVICE CO., Anderson. Ind. Drive-in playground and picnic equipment playground EQUIPMENT: Castle Tower and Castle Walk climbing sti uctures : Horizontal Ladders, all steel; Merry-Go-Rounds; Slides, al steel, extra heavy duty; Slides, nursery and kindergarten; Swings and Swing Sets, extra heavy duty ; Combination swing-slide-see-saw units; See-Saws, extra heavy duty ; Wave Stride units. SWIMMING POOL EQUIPMENT: Diving Boards and Units, official regulation; Pool Ladders, steel; Water Slides, all steel; Lifeguard Chairs; Lifelines; Lifebuoys; Cleaning Equipment for pools; Diving Masks; Diving Belts; Cocoa Matting. BICYCLE PARKING RACKS: All steel. BENCHES AND PICNIC EQUIPMENT: Park Benches, Picnic Tables, Picnic Grills, Shuffleboard DOMESTIC DISTRIBUTION: Direct. AMERICAN SEATING CO., 901 Broadway, N. W., Grand Rapids 2, Mich. Drive-in stadium seating. MODEL No 93: Walk-in chair. Comfortable, durable all-weather stadium chair for walk-ins and for seating around concessions stand. Deep-curved hardwood seats and backs. Weather resistant baked-enameled castiron standards. FOLDING CHAIRS: For incidental use everywhere, indoors and out. Durable, comfortable design and construction. DOMESTIC DISTRIBUTION: Branch Offices and National Theatre Supply. BRANCHES: 187 Walton St., N. W., Atlanta 3; 37 Winchester St., Boston 16; 1325 S. Wabash Ave., Chicago 5; 1637 Central Parkway, Cincinnati 14; 2128 Payne Ave., Cleveland 14; 300 S. Harwood St., Dallas 1; 2111 Champa St., Denver 2; 2312 Cass Ave., Detroit 1; 223 W. 18th St., Kansas City 8; 56 Glenwood Ave., Minneapolis 3; 356 W. 44th St., New York 36; 1225 Vine St., 1961 S. Vermont Ave., Los Angeles 7; 1961 S. Vermont Ave., Los Angeles 7; Philadelphia 7; 255 Golden Gate Ave., San Francisco 2; 2319 Second Ave., Seattle 1. ARVIN INDUSTRIES. Inc., Columbus. Indiana In-car heater. Fan-forced portable electric heater, which plugs into specially wired speaker post and is placed on seat or floor of car. 500 watts, 208 volts, 60-cycle, AC only. 754" high, 5" deep, with 154" extended guard rails. Wt. 5 lbs. 2 oz. Model T90-1. DISTRIBUTION: Authorized distributors of Arvin electric housewares. THE BEVELITE CORP., 1615 Cordova St.. Los Angeles. Calif. Drive-in speakers. BEVELITE JEWEL-TONE: 4-in. in-car speaker with case of Tenite II. Junction box illuminated and has die-cast aluminum base with Tenite II cover. J. E. BURKE PLAYGROUND EQUIPMENT CO.. Fond Du Lac, Wise.; New Brunswick, N. J. Drive-in playground equipment. Hobby-horse, glider, climb-around. DISTRIBUTION: Direct. COMMERCIAL CONTROLS CORP., ELECTROMODE DIVISION, 45 Crouch St., Rochester 3, N. Y. In-car heaters. “ELECTROMODE” heaters of aluminum construction, 500 watts (120, 240 or 280 volts); 11-foot coiled cord EPRAD "STAR" EPRAD UNIVERSAL Recognized as the best sound-reproducing, most trouble-free speaker at any price! If big speaker-maintenance bills have been putting profits to sleep at your drive-in, it's time to awaken to the advantages of EPRAD, Olearer Sound Brings Cars out of Hibernation — keeps business up. “The Voice of the Drive-In” 1207 CHERRY ST. • TOLEDO 4, OHIO performance, and beauty , OHIO BETTER THEATRES Section, Guide Number of 1956 73