Motion Picture Herald (Jan-Mar 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1956)
Leaf #:
000756
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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for variety of locations in car; heat-resistant handle. DOMESTIC DISTRIBUTION: All theatre supply dealers and direct. COUNTY SPECIALTIES, P. O. Box 468, Ossining, N. Y. Incinerator carts. PORTABLE BURNERS holding approx. IS cu. ft. of rubbish; welded steel hopper frame, sheet steel ash catcher: lengths 6 ft., ht. 3 ft. 4": 20" wheels with 2J4" treads, removable for storage. \Vt. 95 lbs. DOMESTIC DISTRIBUTION: Direct. DAWO CORP., 145 N. Erie St., Toledo 2, Ohio. In-car speakers. "ACOUSTICRAFT" SPEAKERS: Four-inch speaker unit in cast aluminum case, brass knobs; with straight or coiled cable; available with theatre name st.amped in case. Junction boxes with or without downlight. "LD" in-car speaker. "LD" SPEAKERS: Foupinch speaker unit in steel case of baked enamel finish (white front, blue back), red plastic control knob. Junction boxes with or without downlight. (ALSO SEE PAGE 2«) DOMESTIC DISTRIBUTION: All theatre supply dealers. DIESEL POWER CO., Greenville, Pa. Fog, humidity and bug control equipment. "FOGM ASTER”: Employing the helicopter principle with 32 ft. high horizontal propeller pulls the warmer, upper air down against an adjustable diffuser; covers approx. 5-7 acres; 25 h.p. and 50 h.p. electric models, or direct drives may be used from jeep or tractor. "WEATHERMASTER”: Vertical propeller machines to provide higher air velocities at car level; air movement greater than mosquitoes can combat. DISTRIBUTION : All theatre supply dealers through exclusive distributor, DOC FAIGE & ASSOCIATES, 630 Ninth Ave., New York City 36. GENERAL ELECTRIC CO., Electronics Park, Syracuse, N. Y. Speaker units for in-car reproducers. MODEL S40OC22: PM speaker with aluminum base, moisture-resistant cone designed to prevent warpage, gasket of non-atsbrptive material to insure correct position of speaker in housing, special treatment of metal parts for outdoor protection; 4-in. input rating 4w, coil impedance 3.2 ohms, magnet wt. 1.3 ozs. (ALSO SEE PAGE 28) MODEL S52SC18: Same as above except S^-in. HABITANT FENCE. INC., Bay City, Mich. Rustic wood fences and enclosures. STOCKADE FENCE: White cedar structures for drive-in theatre area enclosures ; available in various heignts; factory-fabricated to fit individual ground plan. Available with steel posts and complete with Penta preservative treatment. DOMESTIC DISTRIBUTION: National Theatre Supply branches (see listing on page 92). IDEAL SEATING CO., Grand Rapids, Mich. Drive-in stadium seating. STATIONARY CHAIR for attachment to flat or inclined floor, indoor or outdoor; cast grey iron standards, slatted wood seat and back; silent direct -attached bail bearing seat hinges; available with wood slats either natural or enamel finish. DOMESTIC DISTRIBUTION: EXPORT: Joe Hornstein, Inc., 630 Ninth Ave., New York City. KOILED KORDS, INC., BOX K, Hamden, Conn. Retractile electric cable for in-car speakers and heaters. KOILED KORDS: Extend at ratio of 5 to II retract to compact coil on release; adapted to either speakeis or heaters for in-car use. nrVYVWWVAAAAA (ALSO SEE PAGE 77) DOMESTIC DISTRIBUTION: All theatre supply dealers. MID-EAST SALES CO., Box 62, Lockland, Ohio. Outdoor litter collector. “LITTERBUG”: Vacuum litter collector for grounds cleaning; designed to collect and shred such litter as paper trays, ticket stubs, paper matches, wood spoons, etc.; 30" intake section, powered by Briggs & Stratton 254 h.p. 4-cycle gas engine; ball bearing wheels, pneumatic tires. DOMESTIC DISTRIBUTION: All theatre supply dealers. MINIATURE TRAIN CO., Rennsselaer, Ind. Playground equipment. MINIATURE TRAINS: Four models. Model G-16 in three styles (“Limited” and “Suburban” and “Commuter”) designed on one-fifth scale, with electric diesel type locomotive; and Model G-12 “Kiddieland” type. DOMESTIC DISTRIBUTION: Direct. HOW MANY PATRONS DO YOU LOSE _ PiC it olr«od)T Mrving mor* thon 300 Driv«*ln Th«otr«i. PIC taved mony Drive*ln buiineuei this summer; it will tov« yours, too. A 25* pack will last for 12 hours INSTANTLY EFFECTIVE or opprexima.eV 4 Gil ‘l'0« MIRACLE PLAYGROUND EQUIPMENT CO Box 275, Grinnell, la. Playground equipment. Carousels, power driven rides. "Miracle” pony ride and “Miracle Merrie” chair ride, “Star Gazer” Ferris wlieel. “Miracle Whirl” manually operated, built in lU ft. and 6 ft. diameters. Slides and swings. DISTRIBUTION: Direct. CO., 2459*^ Chico Ave., El Monte, Calif”*^ Car counters. C-350, drive-in type, counts any car passing in 10-foot lane at 200 lb. minimum pressure. AUTO-CHECK”: Model C-360 drive-in type car counts any vehicle passing in 10 foot lane at -00 lbs. minimum pressure; counting mechanism sealed in unit; actuator plate heavy gauge steel with hinged actuator lubricated and sealed at factory; heavy aluminum castings at both ends; total height VA”, ^pressed width 12 ft., length 62”; wt. approx. DOMESTIC DISTRIBUTION: Theatre supply dealers and specialty sales services. PERKINS THEATRE SUPPLY CO., INC., 505 Pearl St., Buffalo, N. Y. Drive-in screen frames and screens. DRIVE-IN ’’DAY-LITE” SCREEN: All-weather translucent screen at end of shadow extending from projection room, with protective canopy above screen to intercept extraneous light; special reversing shortfocus lenses with f/2.0 speed projects picture 40 ftwide at distance of 56 ft. DOMESTIC DISTRIBUTION: Direct. CANADIAN DISTRIBUTION: Perkins Electric Co., Ltd., 1197 Phillips PI., Montreal, Que. Branches: Toronto, Vancouver, Moncton. PIC CORP., 837 Broad St., Newark, N. J. Mosquito repellant. “PIC” COILS: Burns like incense; comes in drive-in package 2 coils with metal stand; packed 300 boxes to ct. ; shipping wt. 33 lbs. (ALSO SEE THIS PAGE) DISTRIBUTION: Direct and all theatre supply dealers. POBLOCKI & SONS, 2159 S. Kinnickinnic Ave., Milwaukee, Wis. Drive-in signs, grounds cleaning carts, and projection screen facing. SCREEN FACING: “Permascreen,” all metal permanent, with special face design and finish for widescreen pictures or drive-in screen tower facing. SIGNS: Attraction panels and name signs, all types, designed to fit all needs. MOBILE SIGN EQUIPMENT: Electrical metal si^, choice of plastic sign inserts to mark ramps, give traffic directions, etc. CARTS: Basket mounted on wheels detachable for dumping or burning debris. Without basket to carry concession items and changeable letters, etc. DOMESTIC DISTRIBUTION: All theatre supply dealers, or direct. SIGNS, INC., 48 Geneva Ave., Boston 21. Mass. Screen towers, attraction signs, outdoor equipment. SCREEN TOWERS: .All-steel, prefabricated members for sizes 4S'xlOO’; other dimensions on special order. Designed for curvature; legs adjustable for tilt. ATTRACTION SIGNS: Steel structures with steel frame attraction frames; plastic letter boards. OUTDOOR LIGHTING: All-steel moonlight tower. Entrance, and other directional signs, also decoration fixtures, with galvaneal light boxes havirig plastic covers, strip neon. Mushroom fixtures for pipe standards any height for traffic area illumination. DISTRIBUTION: RCA theatre supply dealers. EXPORT: RCA International, Inc., 30 Rockefeller Plaza, New York 20, N. Y. 74 Motion Picture Herald, March 24, 1956