Motion Picture Herald (Apr-Jun 1956)

POPCORN POSTERS FOR ALL PATRONS Now underway in theatres and other popcorn outlets is the third annual Spring Popcorn Jamboree, sponsored by the Popcorn Institute, Chicago, for the celebration of which that organization has developed the nine point-of-sale display posters above. In devising this material the Institute sought to appeal to the widely varying tastes of all theatregoers — and they run the gaumt from "ultra-sophistication to good old-fashioned nickelodeon merchandising." All posters feature popcorn in a prominent way and the artwork is in red and yellow on brown, black and white. The material is designed for display not only at the refreshment stand but at soft drink canteens, the stub box, and throughout the lobby. The pieces are so designed as to be displayed all at once or they can be used two and three at a time, with a change each month during the promotion. The posters may also be varied according to the picture played and the type of patrons expected, it is pointed out. The posters range in size from 9 by 12 to 15 by 20 inches and are easily kept in place with scotch or mystik tape. They are available to exhibitors at less than cost through local popcorn suppliers or directly from the Institute. Started on March 15th, the Jamboree is scheduled to run through June 15th. steel tank with welded stainless steel fittings. It is powered by a heavy-duty General Electric h.p. motor with built-in overload relay. Counter Drink Unit For Animated Display A NON-CARBONATED, COUnter-type beverage dispenser, featuring a new animation principle to rotate the drink for display, has been announced by the C. T. C. Manufacturing Corporation, North Hollywood, Calif. Trade-named the “Whirlpool,” the unit is manufactured in two sizes — a “senior” model with 9 to 12 gallons capacity and a “junior” unit (pictured) with 6 to 8 gallons. The dispenser stands 27 inches high and has an illuminated, translucent dome in selective “fruit” colors, over the Plexiglas bowl. The cabinet, which is 16 inches wide, has a stainless steel top and front with a bright chrome steel expanded metal wrap around. The magnetic-action pump is a newly engineered unit. The evaporator is a stainless steel cylinder inside the bowl for rapid cooling of beverages. The faucet, known as the “Fast-Flo,” is spring-loaded for a quick shut-off. A hermetically sealed Tecumseh compressor powers the dispenser. It requires 115 volts, 50-60 cycle. Other voltages are available. • NEW MISSION APPOINTMENT Donald B. Hall has been appointed European representative for Mission of California, Los Angeles according to an announcement by George A. Rodriguez, vice-president of overseas operations for the corporation. Mr. Hall’s appointment is part of the new management’s aggressive sales expansion program announced recently to franchised bottlers throughout the world, it was stated. He served in World War II as a Navy lieutenant in the Atlantic, Pacific and Indian Oceans and as a career officer in the U. S. Foreign Service, spent four years in various consulates throughout Germany. In recent years he has been a business consultant to top European corporations. Helmco Fountain Line Of 7 Models, 25 Units Helmco, Inc., Chicago, manufacturer of food and mountain service accessories, has announced the complete redesigning of its “Fountainette” line. It states that the new line consists of seven basic models which allow 25 combinations for varied peak hour service and menu change needs. All models of the new line are designed to fit standard freezer cabinets, including double-lid models, without the need for a divider bar. They are constructed of satinfinish stainless steel and feature fast lever action pumps, Melamine plastic shock-resistant bowls and round corner design for easy cleaning. Fruit wells, milk tanks and pump are designed to be interchanged on all models within a few seconds. Literature describing the new line will be supplied by the manufacturer upon request (7400 W. Lawrence Ave., Chicago). BETTER REFRESHMENT MERCHANDISING 51